As key performance indicators (KPIs) become more prevalent in loyalty marketing analysis, the importance of dashboards to indicate progress vs program goals takes on increased significance. Whether the template is delivered within the loyalty management software or through data extraction and imported into a more visual, commonly-used tool, a picture is still worth a 1,000 words!
Watch this webinar for a documented look at how KPIs can be converted into dashboard reports for senior management in both a B2C and B2B loyalty environment. Actual examples will be shared in the webinar with tips on how to get started easily and quickly for maximum impact.
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Colin Samson is CEO of Reward Paths (US) and parent company Incentive Solutions Ltd (NZ). Colin worked his early years at Cadbury and DB before leaving the corporate world and venturing into the private sector. Funnily enough his first foray was with Incentive Solutions for 3 years back in 2006 before moving to Corporate Cabs where he served as the CEO. After 10 years it was time for a change and he is now back at Incentive Solutions and US subsidiary Reward Paths as Chief Executive. He is passionate about helping companies large and small, grow their business using the latest loyalty and engagement practices.
Calebe Perazza is Director of Data Insights for Incentive Solutions Ltd. He is a professional with more than 15 years of experience in Consumer Insights, who had worked for the biggest players in the Brazilian retail industry and the New Zealand market. He specializes in data insights, consumer behaviour and strategic planning focused on the Loyalty Marketing industry.