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Women in Loyalty: Episode 12 — Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer of Antavo Enterprise Loyalty Cloud

Continuing the 2022 Women in Loyalty™ series, we are pleased to present Episode 12 featuring Zsuzsa Kecsmar, the Co-Founder and Chief Strategy Officer of Antavo Enterprise Loyalty Cloud. Listed by Forbes as one of Europe’s top 100 female founders in tech, Zsuzsa is a former journalist recognized by the European Commission.

Antavo is an enterprise loyalty program management software company, currently working with BMW, Benetton, Lagardere, Kathmandu and other global names. Under Zsuzsa’s leadership, the business has progressed from a startup into a scaleup and has now arrived at a new chapter with 3x annual growth in 2021.

Making this episode sizzle is our host, Charlie (Hutchinson) Hills, MD & Head of Strategy, Mando-Connect. Charlie is a Certified Loyalty Marketing Professional™ (CLMP), a member of the Loyalty Academy Faculty, and an Editor at Large for The Wise Marketer. She serves as Vice-Chair of the IPM Incentives, Loyalty and Prizes Community, and is author of the “What the Brits Want from Loyalty and Promotions” white paper series, written in collaboration with YouGov.

About Women in Loyalty™

The Women in Loyalty series is composed of video interviews featuring executives who are influential in digital customer marketing today, and those that have made lifetime contributions to the art and science of customer loyalty throughout their careers.

Women in Loyalty features inspiring people working around the globe with brands, suppliers, and in academia, including some of the 100+ female members of the Loyalty Academy’s Certified Loyalty Marketing Professional™ (CLMP) community.

If you would like to participate or nominate a guest, please drop us a message.

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