Wells Fargo rolls out green energy loyalty rewards

WM Circle Logo

By: Wise Marketer Staff |

Posted on April 25, 2007

Wells Fargo rolls out green energy loyalty rewards

Wells Fargo has decided to make a range of clean, renewable energy reward options available to its cardholders through its 'Wells Fargo Rewards' loyalty programme for credit card and cheque card customers.

The new reward range means that 'green aware' programme members can now redeem reward points to support renewable energy projects, and receive certificates for their donations.

Environmental awareness Cardholders who are enrolled in one of the optional Wells Fargo Rewards programmes can earn points for nearly every purchase they make (purchases minus returns and credits, and purchases made using a PIN do not qualify).

The Wells Fargo Rewards programmes that offer renewable energy certificates include Enhanced Rewards, Exclusive Rewards, Rewards for Business Check Card and Wells Fargo Business Card Rewards.

New green rewards For 5,000 points, cardholders can support 6,000 kilowatt hours of green power (the equivalent to the clean air benefits of three acres of pine forest storing carbon for one year).

Or for 10,000 points, cardholders can support the development of enough green power to offset the more than seven tons of greenhouse gas emissions (the emissions from typical residential electricity use for a year, based on average consumption rates.

"We offer a wide variety of choices to our customers including gift cards, merchandise, cash and airline tickets. Customers can even donate their reward points if they choose," said Nancy Beaver, Wells Fargo Card Services vice president of customer marketing. "By adding a twist of 'green' to our programme, we are making it easier for our customers to make eco-friendly choices and helping raise awareness about environmental issues."

More Info: