Western Union Implements ReactorCX to Power MyWU Loyalty Program

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By: Wise Marketer Staff |

Posted on September 9, 2021

DENVER Loyalty Methods (LM) and Western Union (NYSE: WU) recently completed the large-scale and complex project of migrating WU’s MyWU loyalty program to LM’s ReactorCX loyalty cloud platform. The project was delivered in a record eight months from start to finish and with zero downtime, parallel cutover deployment.

ReactorCX is now the system of record for the MyWU program spanning 35 countries and processing all WU loyalty transactions across the globe 24x7x365. The new system will improve customer and marketer experience for the existing program, and it will empower WU marketers to deliver fundamentally new types of initiatives at scale, in a seamless and efficient manner.

“This great success story was a testament to the strong partnership between LM and WU teams, the proven scalability and flexibility of the ReactorCX platform, and 15 years of LM’s multi-industry experience in the loyalty space.” said Emil Sarkissian, Loyalty Methods CEO, “with our innovative zero-downtime parallel cutover method, we have set a new standard of how smoothly these migrations should go.”

WU required that the project be done without any system outage or impact to their customers during the rollout. By utilizing its proven Threadsync delivery methodology, LM was able to deliver on this and many other requirements and ensure a completely seamless switch into the new platform with no downtime. The new system also contains all of the required and necessary historical and current transactional data, which was moved safely without any errors or data loss.

About Loyalty Methods
Loyalty Methods (LM) is the premier provider of large-scale loyalty solutions and the creator of ReactorCX, the cloud-native, loyalty platform. ReactorCX is a cross-industry, real-time, cloud-native, omnichannel, scalable loyalty and engagement platform, offering a complete customer experience (CX) management platform, including loyalty solutions, rewards/offers, customer preferences, personalization, member/customer care, and analytics. LM helps companies build and support large-scale customer experience solutions by providing the right people, the right platform, and the integrations needed to do it safely, simply, quickly and elegantly. For more information, visit www.loyaltymethods.com.

About Western Union
The Western Union Company (NYSE: WU) is a global leader in cross-border, cross-currency money movement and payments. Western Union’s platform provides seamless cross-border flows, and its leading global financial network bridges more than 200 countries and territories and over 130 currencies. WU connects businesses, financial institutions, governments, and consumers through one of the world’s widest reaching networks, accessing billions of bank accounts, millions of digital wallets and cards, and over half a million-retail locations. Western Union connects the world to bring boundless possibilities within reach. For more information, visit www.westernunion.com