Who got CRM Magazine's 2005 awards?

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By: Wise Marketer Staff |

Posted on September 26, 2005

Who got CRM Magazine's 2005 awards?

CRM magazine has announced the winners of its '2005 CRM Leader Awards', which highlight those that stand out in customer relationship management as a result of influence, innovation, and accomplishment.

The awards recognise success in three categories: individual achievements and influence, vendor accomplishments, and ROI excellence among customer companies. The CRM Influential Leader awards spotlight the executives in CRM who have left an indelible mark on either their industry or their company this past year.

CRM Market Leader awards rank the top vendors in eight categories. The CRM Elite awards showcase the best recent results and ROI among CRM user companies. The CRM Influential Leader award acknowledges industry luminaries whose innovative ideas, achievements, and strong leadership are influencing both customers and competitors to act.

Influential leaders The awards include an Influential Leader: One to Watch award category, recognising individuals' potential influence on the market due to recent management changes, product line restructuring, or mergers and acquisitions. The winners of this year's Influential Leader awards (in alphabetical order are):

  • Larry Ellison (CEO, Oracle)
  • Greg Gianforte (CEO and Founder, RightNow Technologies)
  • John Roberts (CEO and Cofounder, SugarCRM)
  • Ron Verni (President and CEO, Sage Software North America)
  • Brad Wilson (General Manager, Microsoft CRM)
  • George Shaheen (CEO, Siebel Systems).

Hall of fame The CRM Hall of Fame award recognises those CRM champions who satisfy the same criteria for the Influential Leader award, but who consistently influence employees, customers, partners, and competitors year after year. This year, one industry luminary is inducted into the CRM Hall of Fame: Marc Benioff (Chairman and CEO, Salesforce.com).

Elite results The CRM Elite award highlights companies in six categories that have seen impressive results from their CRM initiatives by meeting or exceeding their project goals. The winners for this year's CRM Elite award are:

  • Enterprise Suite CRM: Thermos Midmarket
  • Suite CRM: SecureWorks SMB Suite
  • CRM: Kansas City Audio-Video
  • Marketing Automation: Frontline Educational Products
  • Sales Force Automation: Churchill Downs
  • Analytics: Fubon Financial Holding Company

Market leaders The CRM Market Leader award recognises the top vendors in eight categories. Each category includes six CRM vendors (one winner, four leaders, and one company to watch), which are selected based on weighted criteria that include revenue, revenue growth, market share, reputation for customer satisfaction, depth of functionality, and company direction. Additionally, CRM magazine examined how else these companies have excelled this past year within their specific categories. This year's leaders (again in alphabetical order) within their respective categories are:

  • 2005 Market Leaders: Enterprise CRM·  Winner: Amdocs·  Oracle·  PeopleSoft·  SAP·  Siebel Systems·  One to Watch: Salesforce.com  
  • 2005 Market Leaders: Midmarket CRM ·  Winner: Salesforce.com·  PeopleSoft·  RightNow Technologies·  Sage Software·  Siebel Systems·  Ones to Watch: Microsoft and SAP  
  • 2005 Market Leaders: Small Business Suite CRM ·  Winner: Salesforce.com·  FrontRange Solutions·  Maximizer Software·  NetSuite·  Sage Software·  One to Watch: Microsoft  
  • 2005 Market Leaders: Sales Force Automation ·  Winner: Sage Software·  Entellium·  FrontRange Solutions (GoldMine)·  Maximizer Software·  Salesnet·  One to Watch: Interface Software  
  • 2005 Market Leaders: Marketing Automation ·  Winner: Unica·  Aprimo·  SAP·  SAS Institute·  Siebel Systems·  One to watch: Teradata  
  • 2005 Market Leaders: CRM Analytics ·  Winner: SAS Institute·  Business Objects·  Cognos·  SPSS·  Teradata·  One to Watch: Information Builders  
  • 2005 Market Leaders: Data Quality ·  Winner: SAS Institute (DataFlux)·  Firstlogic (Harte-Hanks)·  Trillium Software·  IBM (Ascential Software)·  Pitney Bowes (Group 1 Software)·  One to Watch: Innovative Systems  
  • 2005 Market Leaders: Consultancies ·  Winner: Accenture·  BearingPoint·  Capgemini·  Deloitte Consulting·  IBM Business Consulting Services·  One to Watch: Inforte

The full awards and commentary will be published in the October 2005 issue of CRM magazine.

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