Who took the top Travel Marketing Awards?
The recent 'Travel Marketing Awards', organised by CIMTIG, saw more than 330 travel industry professionals celebrating both success and innovation in travel marketing, with winners of the 26 awards including British Airways, Star Alliance, Tourism Ireland, and P&O Ferries among others.
The awards are rated on a points system, with runners-up and finalists being graded as gold, silver or bronze according to their judged level of excellence. There were 26 awards, divided into three sections (Advertising, Marketing, and Campaigns of the Year).
The winners of the 2010 awards for the Marketing category were:
- Best Use Of Affinity Marketing & Sponsorship: DK Eyewitness Travel with the Photo Britain Competition
- Best use of Viral Communication: SKV Communications for VisitBlackpool with J'aime La Tour
- Best Field Marketing Campaign: Manchester Airports Group with Airport Angels
- Best Use Of Social Media: CumminsNitro & Hills Balfour Synergy for Tourism Queensland with The Best Job In The World
- Best Brochure: Front for Welcome To Yorkshire with Make Yorkshire Yours Magazine
- Best Website: Milton Bayer Communications for Visit Britain with Family Fun
- Best PR Tactical Campaign: CumminsNitro / Hills Balfour Synergy for Tourism Queensland with The Best Job In The World
- Best PR Strategic Campaign: Mischief PR for BAA with A Week At The Airport: A Heathrow Diary
- Best Use Of Direct Marketing (E-Mail): Creatormail for TUI Travel UK With First Choice Weekly Engage And Follow Up
- Best Use Of Direct Marketing (Mail): Union Direct for VisitScotland with Winter White
- Best Use Of Direct Marketing (Multi-Media): Indicia for Tourism Ireland with Tales For The Constantly Curious
- Best Use Of Pay Per Click Joint: ICrossing for BAA with Paid Search Campaign
- Joint: MediaVest for Europcar with In Shape For Summer
- Best Use Of Search Engine Optimisation: Propellernet for Sovereign Luxury Holidays with The Flourishing Family Campaign
- Most Innovative Marketing Award: Positive Digital for Royal Caribbean International with Cruise Compass Desktop Messenger
The winners of the 2010 awards for the Advertising category were:
- Best Press Consumer Advertisement or Campaign: Designate for Neilson with Meet Someone New On Holiday - You
- Best Business Advertisement or Campaign: DDB for Star Alliance with I've Earned It
- Best Poster Advertisement or Campaign: The Saltmarsh Partnership and CGA Creative for Aruba Tourism Authority with Aroooh-Uba
- Best Trade Media Advertisement or Campaign: Da Vinci Communications for Travel Counsellors with A Life In The Day
- Most Creative Media Buy: Muse Advertising for Viking River Cruises with Exploring The World In Comfort
- Best Online Advertisement or Campaign: RMG Connect for Tourism Ireland with Go Where Ireland Takes You
- Best Radio Advertisement or Campaign: JWT for Tourism Ireland with Choose Your Own Adventure
- Best Budget TV Advertisement: Designate for P&O Ferries with You Deserve A Holiday
- Best TV Advertisement or Campaign: Beattie McGuinness Bungay for Thomson Holidays with Built with You in Mind
The winners of the 2010 awards for the Campaigns category were:
- Campaign Of The Year - Up To 250,000: Global Radio and Manning Gottleib OMD for Lastminute.Com with When It's Gone It's Gone
- Campaign Of The Year - Over 250,000: Global Radio and Zenith Optimedia for British Airways with Travellers Tales
- Integrated Campaign Of The Year: CumminsNitro & Hills Balfour Synergy for Tourism Queensland with The Best Job In The World
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