Why electricity utilities are the most satisfying

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By: Wise Marketer Staff |

Posted on May 3, 2003

Although consumers in the US are generally satisfied with their utility services, electricity providers receive the highest marks, according to a survey by Opinion Research Corporation.

Of the three major utility categories (electricity, water and local telephone) that have widespread usage throughout the US (at least 87%), consumers were most satisfied with electricity suppliers (69%), followed by water (65%) and local telephone service providers (60%).

For the purpose of the survey, satisfaction was defined as rating the utility as 8, 9 or 10 on a scale of 0 to 10.

Other findings
At the lower end of the satisfaction scale, dial-up internet users reported only a 36% level of satisfaction.

Long-distance telephone service, used by 80% of Americans, achieved a 52% satisfaction level. Customers in the Southern US were most satisfied with the service they get from their long-distance telephone carrier (58%).

In terms of local telephone service provision, customers in the South (66%) and North-east (65%) were the most satisfied, compared to those in the Mid-west (55%) and the West (52%).

And, although fewer Americans use DSL (digital subscriber line) and cable modems than dial-up services to connect to the internet (33% against 46%), the level of satisfaction among the DSL and cable users is notably higher (53% against 36%).

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