...this comprehensive report establishes the baseline understanding of consumer loyalty in one of Latin America's most important markets.

Drawing from a July 2025 survey of 2,039 Mexican consumers, the report identifies the top 10 loyalty programs, segments customers into four motivational archetypes (Monetary, Habit, Status, and Reciprocity), and quantifies the influence of loyalty on purchase decisions across categories.

You'll discover which programs earn first-choice preference versus broad consideration, how demographic factors shape engagement, and the key drivers that Mexican consumers rank as most important when evaluating where to give their loyalty.