Key stats
- WithU reports a 297% increase in new app sign ups as the result of its collaboration with McDonald’s MONOPOLY UK
- 95% of McDonald’s customers who redeemed a WithU code during the promotion signed up for a WithU account
- 83% of WithU workouts completed by new members driven by the promotion are beginner level
London, UK – [18th October 2024] A recent partnership between fitness app, WithU and McDonald’s MONOPOLY promotion in the UK resulted in a significant spike in people taking part in on-demand workouts.
The partnership, which saw WithU selected as a prize partner in the popular Power Peel promotion, ran from 4th September to 15th October, with McDonald’s MONOPOLY players in the UK getting the chance to win a three-month trial of the award-winning WithU fitness app.
WithU reports a 297% increase in new app sign ups as a result of the partnership, with 95% of those who redeemed a WithU code during the promotion going on to sign up for a WithU account.
This year marked WithU’s first partnership with McDonald’s MONOPOLY UK, following a successful launch with Macca’s MONOPOLY in Australia and McDonald’s MONOPOLY in New Zealand in 2023.
The promotion has proved successful in empowering those new to fitness to workout, with beginner level workouts accounting for over 83% of workouts completed by new members who joined WithU via the promotion.
Kaleigh Scott, Co-Founder and CMO at WithU, comments: “At WithU, we actively challenge the all-or-nothing approach to fitness often seen in the industry, and we always strive to do things a little differently.
Partnering with a fast-food giant may, on the surface, seem like an unlikely move for a leading fitness app. However the high conversion rate and surge in WithU sign ups resulting from this promotion proves that there is a significant target customer segment that seek to prioritise their health and fitness whilst still enjoying life.
“This partnership with one of the UK’s largest and well-loved consumer loyalty marketing campaigns presented us with a unique opportunity to increase exposure amongst a diverse and large customer base, some of which for the first time. It’s therefore particularly encouraging to see that this promotion has so successfully connected with a large beginner level cohort of customers, as we make positive strides towards our mission to empower the world to choose fitness.”
Press Contact
Chelsea Snell, Press & Communications Manager, WithU Holdings - chelsea@withutraining.com
About WithU
WithU is the award-winning fitness app that helps motivate members to prioritise their well-being. Through world-class coaching and a highly personalised experience, WithU provides members with the support and guidance they need to build their confidence, celebrate their individual achievements, and build a sustainable fitness routine. WithU offers over 1,500 easy-to-follow audio workouts that start from just three minutes long, across more than 20 disciplines. So, no matter a member’s ability or set up, our app makes working out accessible anywhere, anytime. WithU whose registered office is WithU Holdings Limited, The Carriage House Mill Street, Maidstone, Kent ME15 6Y, is registered in England and Wales with company no: 11938764.
About McDonald’s UK
McDonald’s has run its business in the UK since 1974 and celebrates its 50th anniversary this year. The business currently operates over 1,450 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 177,000 people and works with over 23,000 British and Irish farmers.
