Women in Loyalty: Episode 1 - Margaret Murphy

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By: Wise Marketer Staff |

Posted on May 20, 2021

The Wise Marketer and The Loyalty Academy are proud to announce the Women in Loyalty™ series celebrating female executives in the Customer Loyalty industry. The series will be composed of video interviews featuring executives who are influential in digital customer marketing today, and those that have made lifetime contributions to the art and science of customer loyalty throughout their careers.

You’ll be hearing from people working around the globe with brands, suppliers, and in academia. We’ll also feature some of the 90+ female members of the Loyalty Academy’s Certified Loyalty Marketing Professional™ (CLMP) community.

Think of this as an opportunity to have some one-on-one time with the people you’ve most admired or wanted to meet. You may have seen them at conferences, in webinars, and read their thoughts in business publications. This is your chance to absorb powerful mentorship and an opportunity you don’t want to miss.

The first episode features Margaret Murphy, Founder and CEO of Bold Orange. She has an unparalleled history of founding and building very successful businesses in our industry. Her latest venture, Bold Orange Company, has built a reputation for excellent client service and was recognized in 2020 as a “Best Place to Work” by Inc. Magazine and the Minneapolis/St. Paul Business Journal.

This episode is hosted by Cindy Faust who is an accomplished loyalty executive herself and a personal friend and former colleague of Margaret Murphy. Fill out the form below to get inspired!

[webinar] The Loyalty Report 2021

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Margaret Murphy believes fostering authentic human connections is the single most important driver of business and societal progress. She is founder and CEO of Bold Orange Company (BOCO), a leading customer experience agency focused on helping brands outperform in the marketplace. Their offering includes loyalty, CRM, performance marketing and digital experiences. In 2020 Bold Orange was named a Best Place To Work both nationally by Inc. Magazine and locally by MPLS ST PAUL Business Journal. As CEO of Bold Orange, Margaret also acquired RaiseRight, a $1B giftcard fundraising platform, in February 2018. This acquisition rounded out her company vision and now anchors the societal pillar while the customer experience agency leads the business. Named a “Woman to Watch” and a winner of the “Top 40 Under Forty,” by the Minneapolis/St. Paul Business Journal, her strength is in building cultures that foster empowerment, inspiration, growth and scale.

Cindy Faust is known for driving strategy, vision development, and revenue creation programs in partnership with clients to help position them for customer growth and success. She has spent the past 20+ years as a technology and marketing leader, most recently as the global President & Chief Commercial Officer for Aimia Loyalty Solutions (now part of Kognitiv Corporation). Cindy specializes in customer engagement strategy, SaaS technology, and behavior analytics to deliver amazing brand experiences. Prior to joining Aimia, Cindy held technology leadership positions with Carlson Companies and GE Capital. She has earned various collegiate degrees, including an MBA from the University of Minnesota’s Carlson School of Management. She is actively involved as a volunteer with several University programs, including Carlson Women Global Connect. In addition, she works with the National Alliance for Grieving Children, TeamWomen and Big Brothers Big Sisters of the Twin Cities.

If you would like to participate, sponsor, or nominate a guest, please drop us a message!

The Women in Loyalty™ Series is presented by The Wise Marketer and The Loyalty Academy.