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Women in Loyalty: Episode 9 — Sandra Sanderson, Sobeys

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By: Wise Marketer Staff |

Posted on February 1, 2022

Kicking off 2022 in the Women in Loyalty™ series is Sandra Sanderson, a renowned North American CMO, and currently SVP of Marketing for Sobeys Inc., the second largest food retailer in Canada. In her current role, Sandra oversees the marketing portfolio strategies across all Sobeys Inc. banners to transform the way Sobeys connects with customers through marketing.

Outside of her role at Sobeys, Sandra enjoys being actively involved in the marketing community. She was on the Canadian Marketing Association’s Board of Directors for four years and was most recently Vice-Chair of the Board. She has also served as Chair of Retail Council of Canada’s Senior Retail Marketing Committee, and was on the Advisory Board of the Shopper Marketing Forum and Dx3. Sandra was named Marketer of the Year by the Canadian Marketing Association in 2020.

Sandra is hosted by Rachel MacQueen, SVP, Marketing and Collector Experience, AIR MILES. Listen in to hear Sandra share her experience climbing to the top of the marketing world.

Missed the last Women in Loyalty episode with Kent's Head of Marketing Kimberley Stuart? Watch it here.


About Women in Loyalty™

The Women in Loyalty series is composed of video interviews featuring executives who are influential in digital customer marketing today, and those that have made lifetime contributions to the art and science of customer loyalty throughout their careers.

You’ll be hearing from people working around the globe with brands, suppliers, and in academia. We’ll also feature some of the 90+ female members of the Loyalty Academy’s Certified Loyalty Marketing Professional™ (CLMP) community.

If you would like to participate or nominate a guest, please drop us a message.