Youth shopping loyalty scheme launches in Canada

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By: Wise Marketer Staff |

Posted on July 29, 2005

Youth shopping loyalty scheme launches in Canada

The Canadian youth-oriented 'Student Price Card' programme (launched in 1992) is re-launching itself as the 'SPC Card' loyalty scheme in August 2005, at the same time promising its members "More stuff, less rules".

The original Student Price Card loyalty programme, which boasted some 500,000 members in 2004, aims to use the re-launch to create a youth loyalty programme with more benefits and less restrictions for Canadian youth aged 12 to 24 years. From August 1st, the new SPC Card will be issued with a new logo, special offers, an ongoing e-loyalty programme, and a national back-to-school advertising campaign.

Members buy in The new card, which costs Can$8 to obtain, will provide many of the same benefits as it did in previous years, along with other new features. New partner offers now include 25% off Greyhound bus regular fares, 10% off a student term membership at GoodLife Fitness Clubs, and a free appetiser with the purchase of an entrée at Jack Astor's Bar and Grill.

Less rules The card also has fewer restrictions at Bluenotes, reducing the minimum purchase from Can$19.99 to Can$9.99, and allowing the 10% discount to be used on both sale price and regular price merchandise. Additionally, Athlete's World is offering 10% off its sale price merchandise this year, and Aldo has reduced its minimum purchase requirement from Can$75 to Can$65.

More stuff SPC cites an example of a typical student's savings: A student doing her back-to-school shopping could buy the Can$8 SPC Card at American Eagle Outfitters and effectively get the card for free by using it immediately for her purchase of a Can$80 pair of jeans. She might then buy a pair of sneakers for Can$140 at Athlete's World and get Can$21 off, then pick up a dress at Guess for Can$110 and only pay Can$99 by using the card. In this example, in three purchases, the card pays for itself and provides Can$30 worth of savings.

Nationwide Students can buy an SPC Card through their high school or campus bookstore, or from the following retailers: Access, American Eagle Outfitters, Ardène, Bluenotes, Bootlegger, Buffalo, Randy River, Sirens, Foot Locker, Champs Sports, Xcetera and Shoppers Drug Mart.

SPC's president, Dean Mazzariol, commented: "We're proud to offer savings to young people at over 10,000 localtions among our 110+ partners this year. Combined with our e-loyalty programme that provides members with exclusive e-mail offers and promotions, we expect the SPC Card brand to result in millions of dollars of savings for Canada's youth this year."

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