THE WISE MARKETER Site map The Wise Marketer - the web site for news, research, and information about customer loyalty, customer retention, and customer relationship marketing. From daily marketing news and briefings to articles, book reviews, we offer unbiased news and information for marketing executives and researchers who want to know about customer loyalty, CRM, customer lifetime value, win-back, customer retention, and customer acquisition.
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The daily news for loyalty marketers...

Here's what's happening right now:

The 30 major factors in the success of customer loyalty
The 22 key factors shaping the future of customer loyalty
Oman telecoms company launches Elite Club
Visa & Chase try sending offers to cellphones
White paper discusses the new competitive advantage
Customer loyalty best practices detailed in global report
Strategies to reinforce the value of FFP miles
Focus on China: A new consumer revolution?
PayBack spins off loyalty solutions business
Coupon users migrating to internet printing
The six key factors that influence customer loyalty
Sobeys to offer Air Miles
Downturn leads 1 in 3 shoppers to switch brands
Improving the reuse of marketing assets
Six steps to keep the brand alive when the economy slides

An ear to the ground; both eyes on the road...

We provide daily news and articles about customer retention and loyalty marketing, world-wide, without bias. And it's still free.

  

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Blast from the past: it was 2 years ago today...

    New loyalty programme for Volvo Trucks USA (29 Aug 2006)

    Retail directors urged to face the customer head-on (29 Aug 2006)

    South Africa: eBucks signs up home decor retailer (28 Aug 2006)

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