The UK market is a dominant influence on marketing worldwide. One of my favourite resources to stay up to date with the evolution of the UK's technology, communications and consumer culture is published each year in a "Trends Report" by Mindshare.
In early 2020, I reviewed their latest predictions, which have always proved to be both useful and insightful. Although Mindshare's research was conducted before the impact of the pandemic emerged in early 2020, its report features big ideas plus UK consumer trends that loyalty marketers need to consider as we plan and manage our programmes.
Watch the previous episode here: #120: Innovative Ideas Driving Banking Loyalty in South Africa