Australia is a fascinating loyalty market led by two dominant airlines who have successfully built partner networks to make it incredibly easy for Australian consumers to earn points across all parts of their household spend.
Someone who feels passionately about the extraordinary experience of "flying flat" is Steve Hui, who has built a brand and a business advising Australian consumers how to do exactly that.
In this episode, Steve says that earning loyalty points is easy but redeeming them is not. He shares his top tips and ideas for airline loyalty professionals to drive points redemption - including ideas to support education, inspiration and consumer engagement.
Previously on Let's Talk Loyalty - #172: Vodafone’s Very Me Programme – Partnerships Loyalty Strategy (Short Show Summary)