In this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media. We discussed the revenue potential for loyalty programmes to leverage some of their customer relationships and permissions as media channels.
From American Express to Virgin Australia, I learned about some of the incredible work that is being done to unlock billions of dollars of media value that is often left untapped.
If you are not yet aware of the inherent media value within your loyalty programme, this episode will share insights on how these assets can be used for commercial gain.
Listen to last week's episode of Let's Talk Loyalty - #185: Create Emotional Loyalty With Points For Good