#243: How Can Loyalty Marketers Support Sustainability Goals?

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By: Wise Marketer Staff |

Posted on June 30, 2022

Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. But how?

In today's podcast, we're joined by Isobel Finlayson, Sustainability Lead for Mando Connect to share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help.

We showcase some examples of global best practice in sustainability led by loyalty professionals, with examples in both retail and aviation. Additionally, we discuss eight specific tactics you can consider implementing to leverage the power of your loyalty programme to address this critical concern for both consumer and companies alike.

Previously on Let's Talk Loyalty - #241: Payback Germany – A World Famous Coalition Program (Short Summary Show)