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#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy

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By: Wise Marketer Staff |

Posted on July 6, 2023

Today’s episode of Let's Talk Loyalty features industry insights from Giant Food, the #3 grocery chain in the United States.

The guest is ⁠Ryan Draude⁠, who is leading Giant Food’s loyalty approach with a unique perspective!

Ryan believes that loyalty leaders have a unique opportunity to create *rituals* that become meaningful moments in their member’s lives, and he is passionate about making sure we create *tangible value* in a way that matters now more than ever to shoppers. 

Listen to hear Ryan’s willingness to be courageous with his work, and especially how he said how success often comes from deciding to simply "shut up and listen".

Enjoy this masterclass in loyalty with Ryan Draude, Head of Loyalty at Giant Food.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.