Consumer behaviour is changing dramatically, and business models need to evolve to find ways to create loyalty even beyond loyalty programmes. One way is by incorporating a subscription model in your loyalty program business. This model can drive commercial loyalty way beyond simply points or prizes.
For businesses that can deliver superb experiences and/or increased convenience, a subscription business promises predictable recurring revenue and increased customer lifetime value.
Here's last week's episode #43: Loyalty Marketing in B2B & Concepts Post-Covid – Dr David Cox
Listen to this episode to hear executives from Ipsos Denmark and their partners in Management Consulting firm Subscrybe explain the principles of success in subscriptions; creating both "reasons to buy" and "reasons to stay" and leveraging this "exploding" business model to create the ultimate loyalty with customers.