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#504: Clos19 - Loyalty Leadership from Moët Hennessy, part of LVMH

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By: Wise Marketer Staff |

Posted on February 29, 2024

This episode is available in audio format on "⁠Let's Talk Loyalty⁠" and on ⁠Loyalty.TV⁠.

Today’s episode, features a loyalty program called ⁠Clos19⁠ from the iconic brand ⁠Moët Hennessy⁠, the Wines and Spirits Division of LVMH. 

⁠LVMH⁠ is the world's leader in luxury, operating in 6 different industries, across 81 countries. Many of their products have been around for centuries, while others are just starting their journey. 

Today, Paula was joined by ⁠Erin Scarfe⁠, Head of Consumer Engagement within e-business driving Clos19 for Moët Hennessy, and her colleague ⁠Anaïs Lebreton⁠ who leads eBusiness and Loyalty for Ruinart which is both a champagne of choice for an international clientele and one of the jewels in the crown of the LVMH group.

Listen (or watch) to enjoy this conversation all about Clos19.

Enjoy the show!

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.