#83: Summary of Loyalty in 7-Eleven Denmark with Managing Director Jesper Østergaard

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By: Wise Marketer Staff |

Posted on February 23, 2021

This summary features the key lessons I learned from Jesper Østergaard, Managing Director of the 7-Eleven chain of stores in Denmark, which in 2019 won the prestigious title of the “International Convenience Retailer of the Year”.

Jesper has spent many years revolutionising the 7-Eleven business in Denmark, from a kiosk business to now a successful food service business selling healthy lunch options that customers increasingly want, as well as building the 7-Eleven brand as another essential building block for consumer loyalty. 

In this short show, I summarise the fantastic management lessons Jesper has learned in his career thus far, and the amazing loyalty programmes around the world that he is looking to for inspiration for his own strategy.

Tune in to last week's podcast here - #82: Global Airline Loyalty Programme Insights with Evert de Boer