Virgin Red is the exciting new loyalty programme launched to reward customers across the entire group of Virgin companies with their new currency - Virgin Points.
This episode features Kelly Best, Chief Marketing Officer of Virgin Red, who shares the unique selling points of the new loyalty programme, how it benefits members of the existing Virgin Flying Club, and their ambitious plans for world domination and a goal to engage the 35 million customers of Virgin companies worldwide.
Kelly shares the insights that led to partnerships with popular UK brands such as Gregg's sausage rolls, as well as the comprehensive portfolio of earn and burn ideas that make this "Virgin Red" programme as exciting and disruptive as the Virgin brand deserves.
If you didn't have a chance to view last week's podcast, tune in here - #82: Global Airline Loyalty Programme Insights with Evert de Boer
