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Alliance Data's LoyaltyOne Signs New Partnership With Samsung Electronics Canada

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By: Wise Marketer Staff |

Posted on July 31, 2018

Alliance Data's LoyaltyOne Signs New Partnership With Samsung Electronics Canada

PLANO, TexasJuly 30, 2018 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE:ADS), a leading provider of loyalty and marketing solutions, announced today that its LoyaltyOne® Canadian loyalty business signed an agreement with Samsung Electronics Canada Inc., which operates as a subsidiary of Samsung Electronics Co., Ltd to issue AIR MILES Reward Miles to consumers in Canada when they use their AIR MILES Collector Cards via Samsung Pay.

Collectors across Canada will earn 50 Miles for linking their AIR MILES Collector Number to their Samsung account, and subsequently, 5 Miles when they use their AIR MILES Card in Samsung Pay at AIR MILES Partners (limit of 5 times and 25 Miles per week), effective July 30, 2018 to December 31, 2018.

"The AIR MILES Reward Program places a great amount of attention on identifying with current market trends, and as such, we have partnered with Samsung Canada in a new and innovative way for our Collectors to earn Miles," said Bryan Pearson, president and CEO of LoyaltyOne, operator of the AIR MILES Reward Program. "Samsung Pay enables the Program to accelerate Miles issuance to a growing segment of consumers who are interested in e-wallet transactions."

About AIR MILES Reward Program

The AIR MILES Reward Program is Canada's most recognized loyalty program with nearly 11 million active Collector Accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors get Miles at more than 200+ leading brand-name Sponsors across the country at thousands of retail and service locations and online. It is the only loyalty program of its kind to give Collectors the flexibility and choice to use Miles on aspirational Rewards, such as Merchandise, Travel, Events or Attractions, or instantly, in-store or online, through AIR MILES Cash at participating Partner locations. The AIR MILES Perks feature also gives Collectors the opportunity to get discounts and perks on exciting activities, which include Dining, Shopping, Travel, Entertainment, Leisure, and Sports, just for having an AIR MILES Card. AIR MILES is a LoyaltyOne business, part of Alliance Data, a Fortune 500 company and global leader in data-driven loyalty solutions. For more information, visit www.airmiles.ca.

About Alliance Data 

Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ approximately 20,000 associates at more than 100 locations worldwide.

Alliance Data's card services business is a provider of market-leading private label, co-brand, and business credit card programs. Epsilon® is a leading provider of multichannel, data-driven technologies and marketing services, and also includes Conversant®, a leader in personalized digital marketing. LoyaltyOne® owns and operates the AIR MILES®Reward Program, Canada's most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers.