blockchain Archives

As blockchain technology and cryptocurrency become more pervasive, digital marketers must incorporate them into their marketing strategies and campaigns.

How Crypto-Driven Digital Marketing Will Transform the Industry

Table of Contents: Introduction Digital Marketing Today Crypto Effects on Digital Marketing Crypto-Driven Digital Marketing: Benefits and Drawbacks Benefits Drawbacks Advertisers’ Potential...

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Where NFTs and Brand Marketing Collide – The Future for Customer Loyalty?

One of 2021’s Words of the Year. Passing 10 billion in tradable assets, according to Forrester. Deployed by Coca Cola, Gucci, Nike,...

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Marketing Technology Provider Aqilliz and Telecoms Giant MyRepublic Create Blockchain-Based Loyalty Programme

The pilot looked to explore promising blockchain-based business model innovations for the telecommunications sector Singapore — July 29, 2020 — Aqilliz, a...