The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Bond Brand Loyalty

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An Interview With Bond Brand Loyalty and rDialogue Discussing Their Recent Merger

Bond Brand Loyalty announced the acquisition of rDialogue on Feb 11. The press release provides the first level of information about the...
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Love & Loyalty: Sephora and Bond Brand Loyalty Talk Customer Loyalty at CRMC 2019

The presentations at this year’s CRMC conference in Chicago did not disappoint. Sephora’s customer loyalty is constantly changing with the market, always...
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Culture is the Differentiator – A Conversation with Bond Brand Loyalty

Bob Macdonald, CEO of Bond and Morana Bakula, VP of Customer Experience talk about organizational culture, and how aligning it with brand...
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Q&A with Maria Pallante and Scott Robinson of Bond Brand Loyalty

Bond Brand Loyalty was recently recognized as a category leader in Forrester’s Wave. We sat down for a Q&A with two of...
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Bond Brand Loyalty Recognized as a Leader in The Forrester Wave

Bond received the highest score possible in loyalty strategy services, technology services, innovative culture, and roadmap criteria. Bond Brand Loyalty today announced...
Bond Launches SynapzeCX: A Game-Changing Employee Engagement Platform

Industry leader launches new AI-powered platform that elevates the employee experience and helps brands engage their frontline to deliver truly exceptional customer...
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The 2019 Bond Brand Loyalty Report has LOTS of Perspective

I’ve noted here before that we sit in a privileged position within the customer loyalty community. Because of our role as educators...
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Bond Brand Loyalty Report: Providing Us with Perspective and Popularity on Loyalty Programs

Updated 5/16/19: Register for our upcoming webinar with Bond Brand Loyalty as they take viewers through important key findings and insights of...
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New Bond Report Reveals Loyalty Program Expectations on the Rise; Could Unlock Billions in Spend by Bringing Experience up to Par with Expectations

Rewards only account for 25% of what drives loyalty member satisfaction; Top programs announced; Leaders adopt experience differentiators TORONTO and NEW YORK—April 29,...

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