Loyalty Strategy

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The most notable chain to introduce a QSR loyalty program in the past year is McDonald’s.

Enrollment Method Options for QSR Loyalty Programs

Wise Marketer Staff June 2, 2022

This executive interview from The Wise Marketer starts with a View from the top, and quickly progress to land on some memorable points of view from Bob Jewell.

A View From the Top: An Executive Interview With Bob Jewell

Wise Marketer Staff June 1, 2022

Much like in-person marketing, influencer marketing helps you add a personal touch, which many SaaS businesses fail to bring to their campaigns.

Thinking Outside of the Box for Your Next SaaS Marketing Campaign

Wise Marketer Staff June 1, 2022

e.l.f. knows that the key to unlocking loyalty is to truly understand what matters most to their customers, and using zero party data is one way to gain a competitive advantage.

How e.l.f. Is Turning Zero Party Data Into a Competitive Advantage

Wise Marketer Staff May 27, 2022

One of the biggest trends to be aware of in ecommerce today, is conscious consumerism.

Cracking the Code for Sustainable eCommerce Growth

Wise Marketer Staff May 25, 2022

What Is Intelligent Engagement? An Interview With Rachel Bicking

Wise Marketer Staff May 24, 2022

Press Release covering Customer Loyalty and related news.

Wow Bao Launches First Virtual Kitchen National Loyalty Program Powered by Paytronix

Wise Marketer Staff May 20, 2022

Women in Loyalty Interview Series

Women in Loyalty: Episode 11 — Kelly Mahoney, Ulta Beauty

Wise Marketer Staff May 19, 2022

LinkedIn has quickly become one of the most popular social media platforms for business professionals, but it can be tricky to know how to use LinkedIn effectively for marketing purposes.

The Art of Digital Marketing on LinkedIn

Wise Marketer Staff May 19, 2022

There are five types of long-term loyalty incentives which brands can use to create a fiercely loyal customer base.

Building Long-term Loyalty Through Incentives

Wise Marketer Staff May 18, 2022

Giving has always been a core component of relationship building which has been incorporated into various marketing efforts.

Digital Giving Moments™: Charitable Giving in Loyalty Programs

Wise Marketer Staff May 17, 2022

Despite the simmering threat of a new COVID wave and the geopolitical and supply chain issues that are driving up costs, we’re seeing soaring demand for cruise and other leisure travel.

The Cruise Comeback: Re-framing the Value Proposition of Cruise Travel Once Again

Wise Marketer Staff May 9, 2022

Understanding How SEO and PPC Strategies Can Fuel Customer Engagement and Loyalty

Wise Marketer Staff May 6, 2022

Beyond rebranding the visual identity of your company, don’t forget to evaluate other parts of your business that may need to be tweaked.

Thinking About a Rebrand? Here’s How To Ensure It’s Successful

Wise Marketer Staff May 4, 2022

One key customer loyalty stat derived from the report states 40% of consumers would remain loyal to brands that provide extra value other than product and price.

Three Stats That Will Change the Way You Think About Customer Loyalty

Wise Marketer Staff May 3, 2022

Press release from the Wise Marketer

Aeroplan & Starbucks – Introducing Points to Stars Conversion

Wise Marketer Staff April 28, 2022

Snapchat Mobile Advertising Trends and Best Practices for Q2 2022

Wise Marketer Staff April 28, 2022

While data acquisition is a distinct advantage when considering a datawall, it also helps to understand the potential disadvantages of traditional paywalls.

Building a Datawall: A Different Way to Cash-In on Premium Content

Wise Marketer Staff April 26, 2022

With this Bold Commitment, BMO is communicating its resolution to make large-scale and institutional impact for climate action.

How BMO's Bold Commitments Nurture Cause Related Customer Loyalty

Wise Marketer Staff April 22, 2022

The CLMP loyalty workshop in Dubai was the first Loyalty Academy event in the MENA region.

Building Bonds in the Loyalty Industry, One CLMP at a Time

Wise Marketer Staff April 21, 2022

Retailers who deal in cannabis have the same basic problems as any other retailer of products and services.

Cultivating Loyalty in the Growing Cannabis Retail Market

Wise Marketer Staff April 20, 2022

American Express in 2021 gave rewards members up to $50 in credits (up to five credits of $10 each) for shopping with small businesses.

6 Ways PetSmart, NASCAR, and Amex Encourage Reward Spending

Jenn McMillen April 19, 2022

Coffee with Comarch Loyalty | Episode 6: Bill Hanifin

Wise Marketer Staff April 14, 2022

Experts Outline Key Issues for 2022 Global Loyalty Industry

Wise Marketer Staff April 8, 2022

The Untapped Potential of B2B Manufacturing Loyalty Programs

Wise Marketer Staff April 7, 2022