Loyalty Strategy

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Wise Marketer Press Release

Kognitiv Corporation Announces Al Montalvo as EVP of Global Business Development

Wise Marketer Staff November 16, 2021

Reach for the Stars — Loyalty Program Strategy, Design, & Execution

David Slavick November 11, 2021

By letting people pay with loyalty points, you can increase the likelihood rewards will actually get used and drive intended behaviors.

Beyond Transactions: How Marketers Can Use Payments to Drive Loyalty

Wise Marketer Staff November 10, 2021

How Bank of America is Reshaping Customer Service

Bill Hanifin, CLMP™ November 9, 2021

Similar to how puzzles keep people engaged, one surefire way to keep consumers engaged and spending is to have the right loyalty and rewards platform.

An Insider’s View on Rethinking Your Loyalty Platform

Wise Marketer Staff November 3, 2021

As the cannabis industry continues to evolve, guerilla marketing tactics have worked well, especially when more traditional methods won’t (or can’t) work.

Guerilla Marketing Tactics for When Traditional Methods Don't Work

Wise Marketer Staff October 27, 2021

QBF Consulting is a marketing agency focused on customer and digital strategy, helping clients to acquire, retain and grow customer revenue in the MENA region.

Middle East Loyalty Update: An Interview With Manav Fernandez

Wise Marketer Staff October 21, 2021

With consumer behaviour constantly evolving, so too must the loyalty market and the study of behaviour.

Behavioural Economics and the Loyalty Market — Small Tweaks, Big Impacts

Wise Marketer Staff October 19, 2021

Companies like data — they love it — but their relationships with it can be pretty complicated.

Determining Your Best Data Fit: For Engagement, Relevancy, and Sanity

Jenn McMillen October 15, 2021

Collaborative commerce provides a much-needed solution for the modern CMO.

How Collaborative Commerce Solves 5 Key CMO Challenges

Wise Marketer Staff October 14, 2021

A good incentive loyalty program is an investment, and planning out your budget around these parameters will help you to keep it successful in the future.

A Marketer’s Guide to Loyalty Budget Planning

Wise Marketer Staff October 12, 2021

Taco Bell is serving up the latest example of subscription-based meal plans, allowing diners to pay a set-term fee to receive an allocated number of meals over an established time period.

QSR Meals by Subscription: Marketing Gimmick or Transcendent Innovation

Wise Marketer Staff October 6, 2021

Download Holiday Gifting Made Easy to see how to make holiday gifts memorable, lasting, and something employees want!

'Tis Nearly the Season: 3 Secrets to Holiday Gifting Success

Wise Marketer Staff October 3, 2021

Women in Loyalty™: Episode 6 — Andrea Brecka, Shell

Wise Marketer Staff September 28, 2021

The Loyalty Leaders report highlights brands which are focused on emotionally engaging their consumers.

Loyalty Leaders 2021: Measuring Consumer Expectations Is All That Matters

Wise Marketer Staff September 22, 2021

The boom in ecommerce has paved the way for new disruptor “Direct to Consumer” (DTC) brands that engage directly with their consumers ⁠— increasing competition in an ever more crowded sector.

How CPG Brands Can Win the Battle for DTC Engagement

Wise Marketer Staff September 21, 2021

Press Release covering Customer Loyalty and related news.

Inclusivv Expands Management Team with Nonviolent Communication Advocate

Wise Marketer Staff September 20, 2021

Many retailers have implemented premium loyalty programs to meet the rising expectations of post-pandemic consumers.

2021 Premium Loyalty Study Highlights Rising Consumer Expectations

Wise Marketer Staff September 16, 2021

3 Tactical Steps to Increase Potential Profits From Mid-Tier Customers

Jenn McMillen September 14, 2021

The Ownership Economy is here, and we need to commit to creating more access

2021’s Retail Investor Boom Shows Time Is Right for an Ownership Economy

Wise Marketer Staff September 10, 2021

Amazon Prime Is Not a Loyalty Program

Bill Hanifin, CLMP™ September 8, 2021

4 Ways Brands Can Make a Splash With Reels

Wise Marketer Staff September 3, 2021

Women in Loyalty™: Episode 5 — Lesley Saitta, Impact 21

Wise Marketer Staff September 2, 2021

Using Loyalty To Profile Your Customers

Wise Marketer Staff August 31, 2021

A proactive safety program will improve the way your organization handles risk assessment, increase management accountability, and make employees more productive.

Marketing Strategies to Improve Employee Safety in the Workplace

Wise Marketer Staff August 27, 2021