The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Hotel And Hospitality

3.2K

Amplifying Loyalty Member Count: Part 3

Do traditional advertising tactics like TV, out-of-home, direct mail, and radio still have a place in a hyper-modernized market being slowly enveloped...
3.7K

Loyalty Newswire – March 25, 2019

Lots and lots and LOTS of loyalty programs to talk about – and some of them are showcasing some very innovative approaches....
3.2K

Are Hotel Loyalty Programs Retrenching?

Hotel Loyalty programs aren’t producing the benefits that hotel brands have expected. Hoteliers provide discounts on rooms to loyalty customer members with...
4.7K

Wyndham Rewards Gets Back to Basics

In 2015, Wyndham took a bold stance on loyalty within the travel and hospitality industry when they rejuvenated their award-winning Wyndham Rewards...
4.2K

Loyalty Newswire – February 25, 2019

In loyalty news this week, hospitality takes the major headlines with two different (but very interesting) sets of customer behavior research, and...
4.1K

Loyalty Newswire: February 18, 2019

It seems like there is a lot of punditry going on in loyalty news this week. Yes, of course we have a...
4.9K

The Executive Interview: Efrem Berman

One of the best aspects of being in this kind of media job is the opportunity we get to converse with some...
5.0K

The Loyalty Newswire – October 22, 2018

This week – further proof that the future belongs to AI, cannabis loyalty is on fire (note: I didn’t say its smokin’),...
5.3K

What Travel Loyalty Can Learn From Aretha Franklin

On September 20, 2018, I will have the privilege to chair the 2018 Loyalty Summit, a new travel loyalty marketing conference taking...
8.4K

AccorHotels uses biometrics to grow Le Club loyalty

Once a poetic way to describe an experienced person, AccorHotels is reading the map of the world in consumers’ faces to direct...

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