The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Hotel And Hospitality
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3.1KAre Hotel Loyalty Programs Retrenching?
Hotel Loyalty programs aren’t producing the benefits that hotel brands have expected. Hoteliers provide discounts on rooms to loyalty customer members with...
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4.5KWyndham Rewards Gets Back to Basics
In 2015, Wyndham took a bold stance on loyalty within the travel and hospitality industry when they rejuvenated their award-winning Wyndham Rewards...
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4.1KLoyalty Newswire – February 25, 2019
In loyalty news this week, hospitality takes the major headlines with two different (but very interesting) sets of customer behavior research, and...
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3.9KLoyalty Newswire: February 18, 2019
It seems like there is a lot of punditry going on in loyalty news this week. Yes, of course we have a...
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4.8KThe Executive Interview: Efrem Berman
One of the best aspects of being in this kind of media job is the opportunity we get to converse with some...
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4.9KThe Loyalty Newswire – October 22, 2018
This week – further proof that the future belongs to AI, cannabis loyalty is on fire (note: I didn’t say its smokin’),...
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5.2KWhat Travel Loyalty Can Learn From Aretha Franklin
On September 20, 2018, I will have the privilege to chair the 2018 Loyalty Summit, a new travel loyalty marketing conference taking...
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8.2KAccorHotels uses biometrics to grow Le Club loyalty
Once a poetic way to describe an experienced person, AccorHotels is reading the map of the world in consumers’ faces to direct...
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5.1KHospitality Highlight: The Opportunities and Challenges of Facial Recognition Technology
Photo by JC Gellidon A familiar face is a great way of building a strong brand in the hospitality industry. Of course, this...
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3.5K3 ways to capitalize on shifting hotel guest expectations
Photo by Alfons Morales We just kicked off this month’s theme and it already starting to sound like an echo chamber here. I...
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