The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Retail
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2.3KThe Pluses (And Possible Minuses) Of Walmart’s Reward Program
By: Jenn McMillen Imagine walking down the peanut butter aisle of Walmart. Jif is on sale, and you recently enrolled in the...
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2.2KCRMC #TBT Interview Series: Brian Morrison, Director CRM & Loyalty Rexall & Jen Hickling, Exchange Solutions
This week’s CRMC #TBT Interview Series features a lively discussion between Brian Morrison, Director CRM & Loyalty Rexall & Jen Hickling, Exchange Solutions. The...
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1.8K5 Inflation-Inspired Ideas For Improving Retail Loyalty Now
Shoppers are turning to loyalty points to bridge their budgets. Retailers, don’t burn your bridges. By: Jenn McMillen It’s hard enough on...
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1.4KCRMC #TBT Interview Series: Erica Hood, Director, Global Loyalty at The North Face
This week’s CRMC #TBT Interview Series features a brisk take from Erica Hood, Director Global Loyalty, The North Face. In the same...
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1.5KThe 4 Unexpected Surprises In McDonald’s Adult Happy Meals
Forget hair dye and wrinkle cream. The fountain of youth has been tapped by McDonald’s and a popular fashion brand in the...
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#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
