The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Retail
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16Personalizing Price With AI: How Walmart, Kroger Do It
Who invests a database worth of intelligence into the price of a chocolate bar? Turns out, it could be more than half...
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454 Answers To The Hardest Post-Pandemic Back-To-School Hiring Problems
Committed workers are the latest in fashion this back-to-school season. And for many retailers, the accessories that will pull their operational outfit...
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71Making Online Fulfillment a Feel-Good Experience
There are a trillion reasons why online retailers have to pack each delivery box with something that captures the emotion of the...
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83Future of Martech Depends on CMO-CIO Relationship
New CMO Council Research Finds A Better CMO-CIO Working Relationship Drives Mature Capabilities And Higher MarTech Performance SAN JOSE, Calif. (August 17,...
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148Going Long When Goods Run Short: 5 Ways To Keep Customers
Production and cargo ships might have been stalled, but shoppers keep on moving. For retailers short of in-demand goods, this could mean...
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233Tech Is Enabling These 5 Shopper Trends. Is Retail Ready?
The wheel may be one of humankind’s greatest innovations, but keep in mind that it’s what the tool can do – not...
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212Omnichannel Imperative: Digital Strategy Will Never Go Out of Fashion
Whether it’s that 70s velour tracksuit reimagined on the catwalk, or a punk-era leather jacket making a comeback as a vintage item,...
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241Driving Loyalty With Mobile Payments in Convenience and Fuel Retail
One of the most telling findings about how consumers altered their shopping behaviors in response to the pandemic comes from a 2020...
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382Retailers Are Accepting Crypto. Should Loyalty Programs Be Next?
You can’t hold loyalty in your hand. So it’s fitting that 44% of people would like it measured in cryptocurrencies. That is...
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208The Power of Mobile Optimization: CVS Has Your Number
And The Company Has Never Been Doing Better, Thanks To The Power Of Mobile It stopped being trendy a few years back...
Recent Posts
#143: Subscription (Paid) Loyalty in Hotels, Coffee Chains and Airlines – What’s Working?
Personalizing Price With AI: How Walmart, Kroger Do It
3 Tactical Steps to Increase Potential Profits From Mid-Tier Customers
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#142: An Innovative Loyalty Model from Wharton’s Professor of Marketing, Peter Fader (Short Summary Show)
Loyalty Newswire – September 13th, 2021
2021’s Retail Investor Boom Shows Time Is Right for an Ownership Economy
