The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Retail
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138Road to Fuel Savings and Rewards With PDI
You may have seen the latest research from PDI covering trends in consumer loyalty across the convenience and fuel retail sector. Their...
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659Here are 6 Questions Exploring Threats to Amazon’s Rule Over Retail
Editor’s Note: There is a growing list of factors that, when considered on a cumulative basis, could spell trouble for Amazon’s future...
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451Cumberland Farms SmartPay Rewards: What would you do for ten cents per gallon?
Buying gasoline to fuel our vehicles is like paying our utility or water bills each month. The fuel is essential to smooth...
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334Incumbent FMCG Manufacturers Must Solve the Customer Data Riddle
Editor’s note: Fast-Moving Consumer Goods (FMCG) companies have been seeking to make a direct connection to the end user of their products for decades....
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374How are Your Customers Making Purchase Decisions in the 2019 Season of Giving?
The formula for retail success during the season of giving used to be simple: decorate your store beautifully and pipe in lots...
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324Executive Interview from NACS: The PDI Marketing Cloud in Focus
With the retail industry as our editorial focus during November, we thought it was important to cover a sector that represents one...
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467How to Manage Customer Loyalty During the Holiday Shopping Season
There were simpler times years ago where Christmas was the pinnacle of the holiday shopping season. Consumers could aggregate spending steadily as...
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389Criteo’s Festive Season Report: How the Golden Quarter is Transforming Shopping Behaviours
The festive season is a period when shopper spending habits change from essential buys to bargain hunting, gift buying and luxury purchases....
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665Data-Driven Loyalty: Rethinking Consumer Engagement
Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more...
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593Destination D2C Conference Highlights Brand Renaissance Across Online Retail in 2019
We are in a remarkable period of renewal for the retail business, according to YOTPO Founder Tomer Tagrin, and far from being...
