Consumers are more empowered than ever, have more choices available to them, and have greater expectations from the brands they purchase from...
The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives....
When it comes to rewards, an individual’s life stage dictates what drives them. By Jim Valenti, Director of Merchandising & Replenishment & Raul Garcia, Merchandising...
68% of Consumers Identify as “Transient” Brand Loyalists. ST. LOUIS (PRWEB) MARCH 19, 2018 Maritz Motivation Solutions, a leading provider of loyalty programs...
New research suggests the answers are more complex than ever, but agile brands have rare opportunities to gain. By Mike Giambattista We’re...
From CrowdTwist In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to...
Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing...
ROL (Return on Loyalty) Strategy depends on Program age. By Tim Tyler, Managing Partner, Ellipsis & Co. Launching a new or revitalized...
Due to the continuous wave of new technologies and platforms entering the market, 2018 is an exciting time for marketers to...
The retail industry has traditionally been characterized by low margins, high fixed costs, and ever-looming price wars. Digital technology has contributed to...