The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
White Papers
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4.1KSpotlight: Giving Customers What They Want
Consumers are more empowered than ever, have more choices available to them, and have greater expectations from the brands they purchase from...
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3.8KWhite Paper: Lasting Loyalty in the Smartphone Age
The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives....
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7.5KLife Stage vs Generational Marketing Strategies
When it comes to rewards, an individual’s life stage dictates what drives them. By Jim Valenti, Director of Merchandising & Replenishment & Raul Garcia, Merchandising...
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4.0KNew Maritz-Wise Marketer Loyalty Landscape Study Demonstrates Untapped Opportunity for Marketers
68% of Consumers Identify as “Transient” Brand Loyalists. ST. LOUIS (PRWEB) MARCH 19, 2018 Maritz Motivation Solutions, a leading provider of loyalty programs...
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But How Loyal is Loyal Anyway? The Maritz / Wise Marketer Report
New research suggests the answers are more complex than ever, but agile brands have rare opportunities to gain. By Mike Giambattista We’re...
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7.6KSPOTLIGHT: 20 Brands Customers Love – Factors driving customer loyalty in 2018
From CrowdTwist In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to...
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3.9KTurns out millennials are not your target
Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing...
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4.3KWhat to do if your Loyalty program is getting too old
ROL (Return on Loyalty) Strategy depends on Program age. By Tim Tyler, Managing Partner, Ellipsis & Co. Launching a new or revitalized...
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3.1KCrowdTwist: Marketing Predictions for 2018
Due to the continuous wave of new technologies and platforms entering the market, 2018 is an exciting time for marketers to...
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4.1K1White Paper: The Fundamentals of Progressive Retail Loyalty 2018
The retail industry has traditionally been characterized by low margins, high fixed costs, and ever-looming price wars. Digital technology has contributed to...
