The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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Spotlight: Giving Customers What They Want

Consumers are more empowered than ever, have more choices available to them, and have greater expectations from the brands they purchase from...
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White Paper: Lasting Loyalty in the Smartphone Age

The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives....
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Life Stage vs Generational Marketing Strategies

When it comes to rewards, an individual’s life stage dictates what drives them. By Jim Valenti, Director of Merchandising & Replenishment & Raul Garcia, Merchandising...
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New Maritz-Wise Marketer Loyalty Landscape Study Demonstrates Untapped Opportunity for Marketers

68% of Consumers Identify as “Transient” Brand Loyalists. ST. LOUIS (PRWEB) MARCH 19, 2018 Maritz Motivation Solutions, a leading provider of loyalty programs...
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But How Loyal is Loyal Anyway? The Maritz / Wise Marketer Report

New research suggests the answers are more complex than ever, but agile brands have rare opportunities to gain. By Mike Giambattista We’re...
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SPOTLIGHT: 20 Brands Customers Love – Factors driving customer loyalty in 2018

From CrowdTwist In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to...
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Turns out millennials are not your target

Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing...
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What to do if your Loyalty program is getting too old

ROL (Return on Loyalty) Strategy depends on Program age. By Tim Tyler, Managing Partner, Ellipsis & Co. Launching a new or revitalized...
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CrowdTwist: Marketing Predictions for 2018

Due to the continuous wave of new technologies and platforms entering the market, 2018 is an exciting time for marketers to...
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White Paper: The Fundamentals of Progressive Retail Loyalty 2018

The retail industry has traditionally been characterized by low margins, high fixed costs, and ever-looming price wars. Digital technology has contributed to...

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