The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

White Papers

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[White Paper] South African Loyalty Landscape 2018/2019

We’ve recently been talking with Ros Netto and the team at Truth, South Africa’s renowned CRM and Loyalty consultancy, regarding the state of the...
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Towards a Universal View of the Customer

Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
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CrowdTwist: How to Win Brand Love in 2019

Our friends at CrowdTwist most recent White Paper, entitled “How to Win Brand Love in 2019” is a compiled list of strategies...
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White Paper | Making B2B Better: A 2018 Guide

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital...
4.3K

White Paper | Shopper Marketing Tech: 2018 Trends

The integration of shopper marketing technology into the retail environment will ultimately future-proof brick-and-mortar stores. Technology allows for experiences, and experiences create stories,...
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White Paper | Powering Lifetime Connections: The Three Stages

Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they...
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White Paper | Is Blockchain really the right approach for your loyalty program?

Perform a simple search on Google for the words ‘blockchain’ and ‘loyalty’ and you’re instantly presented with over 5 million results. Skimming...
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White Paper | The Reward Delivery Experience

Between 2005 and 2015, regular telecommuting in the U.S. grew 115% or nearly 10 times faster than the rest of the workforce....
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Internal Hygiene Factors of a Loyalty Program: Part 2

Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...
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Internal Hygiene Factors of a Loyalty Program: Part 1

Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...

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