We’ve recently been talking with Ros Netto and the team at Truth, South Africa’s renowned CRM and Loyalty consultancy, regarding the state of the...
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
Our friends at CrowdTwist most recent White Paper, entitled “How to Win Brand Love in 2019” is a compiled list of strategies...
B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital...
The integration of shopper marketing technology into the retail environment will ultimately future-proof brick-and-mortar stores. Technology allows for experiences, and experiences create stories,...