Wise Marketer CEO, Bill Hanifin, had a (virtual) sit-down with Drew Carter, President of Maritz Motivation to get his perspective on what it takes for brands to build genuine loyalty.
What stands out about this conversation, among other things, is that Maritz, under Carter's guidance, takes a very holistic approach to understanding and affecting customer behavior.
Carter comes from a business analytics background and in this interview, you can see how that orientation is helping to produce the successes not just in customer loyalty outcomes, but in their clients' structural and cultural approaches as well.
This is one of the more in-depth interviews we've published and there is a lot here to consume and digest - all very actionable. We suggest having a notepad handy.