Theresa McEndree is VP of Marketing at Blackhawk Network, one of the largest - if not THE largest - provider of gift card rewards and the technology that powers them, in the world. We sat down recently and talked about the role of gift cards within the broader loyalty rewards ecosystem and how brands can leverage the "physicality" of an actual card in today's increasingly virtual world.
Here are some of the topics we touched upon in this brief conversation:
- Key findings in Blackhawk's recently released study on reward redemption
- How businesses can most effectively use gift cards as a marketing tool
- If brands already offer reward cards, what else they can do to improve engagement
- How the alternative payments space can present opportunities to marketers inside and outside of the gift card segment
Watch our previous Executive Interview here.