Executive Interview

Executive Interview: The Human Element of CX

The Wise Marketer Executive Interview: Howard Curtis of Impact 21

Bill Hanifin, CEO of The Wise Marketer, recently sat down with (virtually) Howard Curtis of Impact 21 to discuss one of the most overlooked aspects of any loyalty program – employees. In this Executive Interview, Howard talks through some of the hurdles and strategies for putting together a successful program by informing and empowering the people on the “last mile”.

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