Let’s Talk Loyalty #565 explores the role of CX in your CVP
The Wiser Marketer series hosted by Let’s Talk Loyalty features a detailed discussion of topics covered by courses in The Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum.
This month, Bill Hanifin and Aaron Dauphinee are exploring the Loyalty Academy™ course #106, “How to Create a Winning Value Proposition,” breaking down the topic into five quick-hitting discussions:
#1 – Creating Winning Value Propositions - Know Your Customer First
#2 – The Value Exchange - Mercenaries are not US
#3 – What's the most valuable loyalty currency today? No, it's not points!
#4 – What’s the Role of CX in your CVP?
#5 – The good, bad, and the ugly – cvps in the market.
This week’s conversation covers the role of Customer Experience in the loyalty value proposition and offers a few real-life examples to illustrate the points of view shared. We ask the questions:
- What is the importance of CX to creating a value proposition?
- Is it really that important?
- Could CX be the MOST important element of CVP, or is it just one piece of the puzzle?
We hope you enjoy these discussions. We cram as much as we can into a 10-minute conversation to deliver value in your day while recognizing the time-crunched nature of business.
Enjoy, and, as always, please send us your comments and feedback here.
