Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma, Italy. Over the last 20 years, she has been leading the “Loyalty Observatory”.
In this episode, Ziliani describes what the Loyalty Observatory does for the Italian loyalty community, which includes loyalty research, consulting, and education across the entire field of loyalty, CRM, CX, and analytics.
If you’re interested in loyalty in Italy, this is the episode for you!
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