Phil Hawkins, Operations Director for flybuys Australia, talks us through 5 lessons in loyalty marketing he's learned over the past 25 years.
Airlines

Let’s Talk Loyalty Podcast #25: Emirates Skywards, Loyalty Programme for Emirates and Fly Dubai

Airline loyalty programmes around the world are recognised and respected as the pioneers of the industry, driving billions of dollars of ancillary revenue for those that truly delight their members. 

As one of the largest airlines now in the world, Emirates Airline is approaching its 20 year anniversary with its loyalty programme Skywards, which now boasts over 27 million members around the world. 

Today’s podcast features an exciting conversation with Dr Nejib Ben-Khedher, Divisional Senior Vice President in Emirates who has led the digital transformation of Skywards in recent years — including some incredible insights on what’s working well for Skywards already and what to expect in the industry in the years to come. 

Also listen to last week’s podcast: Let’s Talk Loyalty Podcast #24: Loyalty Academy and The Wise Marketer – Partnership Announcement

Let’s Talk Loyalty Podcast #25: Emirates Skywards, Loyalty Programme for Emirates and Fly Dubai
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