Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do – but the power and potential of these programmes is extra-ordinary – as proven by flybuys Australia when it recruited a million members in its first week alone!
Phil Hawkins is Operations Director for flybuys and has spent much of his career supporting its incredible success.
In this episode of “Let’s Talk Loyalty” Phil talks us through 5 lessons he has learned about loyalty marketing over the last twenty-five years.
If you missed Paula’s last podcast, listen to it here: Let’s Talk Loyalty Podcast #25: Emirates Skywards, Loyalty Programme for Emirates and Fly Dubai