Loyalty Newswire August 7, 2023

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By: Wise Marketer Staff |

Posted on August 8, 2023

This Week's News

The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty.

  • We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week.
  • The Loyalty Newswire makes it simple for busy professionals (that means YOU) to quickly digest important industry news and to *maybe even* enable you to star in your next big meeting.

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Stay. Loyal. Always.

Mastercard Economics Institute Releases Travel Industry Trends 2023

The Mastercard Economics Institute may be one of the most powerful resources that you haven’t heard much about, but should bookmark in your browser. The group has just released The Travel Industry Trends 2023 report, which delivers key insights about the global state of travel, punctuated by shifting economic landscapes, persistent consumer demands, and a reopening mainland China. New insights from the report reveal that consumers, including those from Middle East and Africa (MENA), are taking advantage of a more traditional travel ecosystem in 2023, prioritizing leisure travel and pioneering new corridors around the world. You can read a quick summary of key findings in this article.

Tata Neu Is A Multi-Purpose Super-App, Developed In India By The Tata Group

Tata Neu was launched in April 2022 and continues to evolve with new features continually announced. Tata Neu earns the name 'super app' as it aims to deliver a great shopping experience for its customers. The app integrates the Tata group’s most trusted brands all into a single convenient platform and offers users a degree of versatility and choice that’s truly unique. Tata Digital CEO Pratik Pal commented “End-to-end consumer experiences matter and that is a big roadmap for us. Our omnichannel experience has to be best in class because of our assets and consumer touchpoints. We are now working on a roadmap to widen our omnichannel platform and offer consumers more choices by adding new products and categories that the Tata universe may not have.”

Earn Your Certified Loyalty Marketing Professional™ Designation In London, 19-21 September

The Loyalty Academy™ and Zenith Marketing are hosting the first CLMP™ workshop in the UK, scheduled 19-21 September in London. Epsilon is the premier sponsor for the event. Mike Capizzi, Dean of the Loyalty Academy, will be leading the workshop. Don’t miss the opportunity to network with your peers as you earn this valuable certification to accelerate your career in loyalty and digital marketing. Epsilon is the leader in outcome-based marketing and has a rich, 50-year heritage in helping marketers anticipate, activate, and prove measurable business outcomes. Epsilon is a dedicated supporter of professional loyalty marketing education and has more CLMP™s on staff than any other company in the world. For more information visit Epsilon here and go here to register for the workshop.

Loyalty Fraud Is A Big Concern In Australia

The consumer watchdog's National Anti-Scam Centre has detected a sharp rise in loyalty program scams following 209 reports to Scamwatch during the past four months. The Australian Consumer and Competition Commission deputy chair Catriona Lowe expressed concern Australians experiencing cost-of-living pressures may be more susceptible to the scam. "Scammers are deliberately panicking consumers by claiming their points are expiring soon," she says. Read more here.

Virgin Active (South Africa) Launches New Loyalty Program Powered By Comarch

Virgin Active, one of the world’s leading health clubs, has chosen Comarch as its new loyalty solution provider. Through the power of the Comarch Loyalty Management platform, Virgin Active hopes to enhance its members’ experience, retention, and engagement. The launch of the new Virgin Active App and Virgin Active Rewards program is intended to make a healthy lifestyle more accessible for members. Virgin Active now rewards members with a fully integrated rewards program in the new app.

Submit Your Nomination For The 2023 Golden Loyalty Awards

The Loyalty and Awards event is scheduled for 9-11 October in Rio de Janeiro. Not only is this the premier event for the travel loyalty industry, but it is the site of the Golden Loyalty Awards. The gala ceremony will be on 10 October, and you can submit your nominations until 1 September 2023.

This is a wonderful opportunity to associate your company with the best in the business globally at the Gala Dinner. Submit nominations here and please visit here for registration information.  Award sponsorships are still available, giving you the potential to get on-stage exposure.

Ennismore Dis-Loyalty Program Draws Attention Globally

Wise Marketer published a guide to loyalty program naming recently and the newly name loyalty program from hospitality company Ennismore represents such a clever play on words that it could not escape our attention. Ennismore is a hospitality company that manages unique properties and experiences in destinations around the world. Brands include SLS Hotels & Residences, Mondrian, Delano, The Redbury, and Hyde Hotels & Residences. In 2021, Ennismore merged with French-owned hotel giant Accor. The company’s new loyalty program “Dis-loyalty” is a travel and food membership program created by Ennismore that encourages members to explore new destinations and rewards them for being “disloyal”. The program is a paid subscription model that costs $18 per month or $216 per year.

Networld Media Group Launches Consumer Focused Site, Rewards That Matter

Networld Media Group, which owns a number of B2B websites in the restaurant, technology and retail spaces, has launched its first consumer website, Rewards That Matter, along with associated social media accounts on Facebook and Instagram. The site launched on August 1, 2023. Rewards That Matter brings awareness to consumers of the hundreds of loyalty programs available across markets in restaurants, retail, travel, banking, entertainment and more. The site, which offers insight on loyalty program news and rewards program updates, is a first of its kind for Networld Media Group, which owns FastCasual.com, RetalCustomerExperience.com, PizzaMarketplace.com and operates trade shows including Fast Casual Executive Summit and Interactive Customer Experience Summit.

UNDER ARMOUR Launches New "UA REWARDS" Loyalty Program

Under Armour announced that U.S.-based consumers have a new way to score more with the launch of Under Armour's "UA Rewards" loyalty program. Launched on July 31, 2023, U.S.-based consumers 16 years and older can enroll for free on UA.com, through the UA App, or UA MapMyRun. "We are thrilled to launch Under Armour's first ever loyalty program. Our consumers are incredibly engaged with our brand and UA Rewards will enable a deeper connection, delivering the value and benefits they've been craving," said Under Armour President and CEO Stephanie Linnartz. "UA Rewards is a diverse program offering value to consumers, including celebrity athlete experiences and exclusive wellness content."

The Cosmopolitan Of Las Vegas Joins MGM Rewards Program

The Cosmopolitan of Las Vegas offers a loyalty program called Identity where members earn points for spending money on non-gaming activities and for playing slots and video poker. Beginning February 1, 2024, The Cosmopolitan will transition from its Identity loyalty program to MGM’s MGM Rewards loyalty program. The official press release stated “MGM Rewards is committed to ensuring a seamless transition ……. Identity members will receive communications prior to the integration with detailed information about the transition to MGM Rewards.”

Fiserv Rewards Points Now Redeemable In Amazon Shop Program

Amazon and payments processor Fiserv have teamed up to allow Fiserv’s uChoose debit and credit cardholders to shop on Amazon. To participate, uChoose (T & C can be found here) members must be enrolled in the Amazon Shop with Points program to redeem rewards during checkout. There is no fee to use uChoose Rewards points. The deal is available through more than 200 financial institutions enrolled in uChoose, with cardholders at hundreds more institutions expected to be able to redeem rewards on Amazon by year-end, Fiserv said.

News Snippets for YOU

  • Comarch Partners with Bank2Loyalty to bring customer engagement tools onto the retail floor
  • Credit card rewards are under threat in the US. Here’s what the opposition is doing
  • Primark’s success with employee retention sets it apart in retail
  • Safeway and Albertsons launched Vine & Cellar, a wine delivery program that offers a selection of curated wines for sale online and shipped directly to customers in California
  • Strong growth predicted for Thailand's loyalty market. This report forecasts 12.6% CAGR with total market reaching $2.237 Billion by 2027
  • TheUpTrend.com launches innovative Blood Donor Rewards Program

Stay. Loyal. Always.