Happy New Year and welcome back to the Wise Marketer! Our goal is to make it easy and simple for busy loyalty professionals to stay up to date with essential news and trending topics. If you enjoy our content and want to show your support, subscribe to our newsletter for exclusive content, events and more!
- Nike's free loyalty program has accumulated over 70 million new members globally since the start of the pandemic
- Thanx unveils a new digitally enhanced, tier-based loyalty program for Westfield shopping centers in the U.S.
- JP Morgan Chase announces the acquisition of cxLoyalty's global loyalty division with the intention of integrating its full technology suite into Chase card programs
- Zinrelo's program helped Kids Warehouse increase loyalty engagement and repeat purchases by 92%
- Holiday Retail Sales in the U.S. increased by 3% due to the massive surge in online shopping.
- IDEMIA and ZWIPE's partnership aims to promote the next generation of biometric cards in India
- Will the U.S. Congress finally pass a long overdue federal data privacy law in 2021?
- Accor's currently offering Accor Live Limitless members exclusive half-price bookings at more than 35 hotels and resorts across Saudi Arabia
- Hotel operator Ashford Hospitality gets $200 million loan to "navigate the pandemic"
LOYALTY PROGRAM NEWS:
Nike ‘Just Does It’ On Digital-First Transition, D2C Sales And A Hot Loyalty Program
Quotable: “Nike also reported big gains for its Nike Membership initiative, a free loyalty program that offers exclusive sales events, rewards points and more. 'Since the pandemic began, we’ve added more than 70 million new members globally, and we’re deeply focused on the member-funnel outcomes, including new-member buying, reactivation and retention,' Donahoe said. 'And it’s working. Importantly, buying-member growth is outpacing new- and active-member growth, and growth in member demand is outpacing total digital growth.'”
Thanx Powers Westfield Rewards Program During the Holiday Shopping Season
Quotable: “Just ahead of the holiday shopping season, Thanx, a leading provider of customer engagement and retention tools for retailers and restaurants, teamed up with Unibail-Rodamco-Westfield (URW) to unveil a new tier-based loyalty program for select Westfield shopping centers in the U.S. Together with Thanx, Westfield is leveraging new insights to offer shoppers an elevated and more personal experience.”
JPMorgan to buy third-party loyalty program unit of cxLoyalty
Quotable: “JPMorgan Chase & Co said on Monday it would buy the global loyalty division of cxLoyalty Group Holdings Inc, a third-party credit card loyalty program service provider. The transaction, whose financial terms were not disclosed, will see the Wall Street bank integrate cxLoyalty’s technology platforms, full service travel agency, gift card, merchandise, and points bank businesses into its Chase cards program.”
Zinrelo's Loyalty Program Helps Kid Warehouse Increase Repeat Purchase by 92%
Quotable: “Increasing the engagement level in the brand is the first step for success in any business. This was easily achieved with Zinrelo’s loyalty platform. The targeted loyalty email campaigns witnessed an open rate 2.62 times higher than the industry average. Additionally, the click rate was 16.45 times higher than industry average. This demonstrated high customer interest in the brand.”
U.S. Holiday Retail Sales Rose 3%, Driven by Online Shoppers
Quotable: “U.S. holiday season sales beat low expectations for the pandemic year as online shopping surged. Total retail sales grew 3% over the extended 75-day holiday period, versus a forecast of 2.4%, according to Mastercard SpendingPulse, which tracks online and in-store retail sales across all payment methods. The number is far better than the 3.5% drop recorded during 2008, the last U.S. recession.”
IDEMIA to pilot the technology for next generation of biometric cards in India
Quotable: “IDEMIA is all set to pilot the technology in India. This card with its most basic use case will ensure that the increased amount (Rs. 5,000) of contact less transactions can be carried out seamlessly in a convenient and secure way, thereby helping Banks and Fintechs build further trust with their customers. The ICCN1 security certificate is a key milestone towards the next generation biometric card and confirms IDEMIA's outstanding expertise in the field of payments and biometrics.”
DATA & PRIVACY NEWS:
Insider Intelligence predicts that Congress will finally pass a federal data privacy law in 2021
Quotable: “The US is long overdue for a comprehensive federal data privacy protection law, and 2021 might finally be the year we see one. Proliferating state and international data protection laws of the last few years have created a complex regulatory patchwork for multinational companies to navigate. Industry groups who years ago balked at the prospect of regulating the data economy are now calling for rationalization and clarity, and might finally provide the necessary political will.”
TRAVEL & HOSPITALITY NEWS:
Accor launches exclusive, members-only offers across its Saudi Arabia hotels
Quotable: “As part of the offer, guests can enjoy and “re-celebrate” all that the Kingdom and the group’s wide range of brands have to offer, including luxury urban and coastal properties with outstanding leisure, dining and wellbeing facilities in in Riyadh, Jeddah, Al Khobar, Makkah and Madinah across participating brands such as Sofitel, Movenpick, Fairmont, Raffles, Pullman, ibis, and Novotel to name a few.”
Dallas hotel operator Ashford Hospitality gets $200 million lifeline to ‘navigate the pandemic’
Quotable: “Dallas-based Ashford Hospitality Trust Inc., the firm founded by Monty Bennett that owns 103 high-end hotels, is getting a $200 million lifeline to “navigate the pandemic” while it awaits an anticipated vaccine-driven recovery in the travel industry. The company announced Monday that it has a commitment for a three-year loan from Oaktree Capital Management, with an option to increase the amount up to $350 million.”
Read last week's newswire if you missed it: Loyalty Newswire – December 21st, 2020
The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.