The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty.
- We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week.
- The Loyalty Newswire makes it simple for busy professionals (that means YOU) to quickly digest important industry news and to *maybe even* enable you to star in your next big meeting.
To be a “Wise Marketer”, you should subscribe to our weekly Newsletter, sent each week on Friday.
To be a “Wiser Marketer”, you can create a free account here that allows you to save and share your favorite articles as well as gain access to exclusive content and previews of events, promotions, and more.
Thanks for being on this journey with us!
Stay. Loyal. Always.
- Dell Launched a new global Loyalty Program with web3 data storage benefits provided by Oort
- American Express Canada winds down its AIR MILES co-brand partnership
- RaceTrac, Inc. agrees to acquire Gulf Oil LLC
- Epsilon announced as key sponsor for Loyalty Academy™ London
- Expedia Group Launches One Key Unified Rewards Program
- Circle K Inner Circle Program off to a great start
- Capillary becomes Platinum sponsor for Loyalty Academy™ India
- Flipkart Confirms Rollout of Digitally Enabled Personal Loan Offering
- Mastercard partners with JazzCash to revolutionize digital payments in Pakistan
- Slots Capital VIP Club Rewards Players for Their Loyalty
Dell Launched a new global Loyalty Program with web3 data storage benefits provided by Oort
The launch of Dell’s latest customer loyalty program, Dell Rewards, is designed to foster strong engagement and deliver exceptional value to its vast network of over 10 million global loyalty program members. With a focus on enhancing members’ lifestyles and businesses by fueling their passions and pursuits, this innovative program introduces a range of features, cutting-edge services, and member-only offers that cater specifically to the unique needs of Dell’s esteemed customer base. Dell partnered with Oort, a web3 data cloud service provider, to launch the new program, which will be available for customers from Canada on July 7th, 2023, for US users from July 26th, 2023, then for over 10 million customers from the rest of the world.
American Express Canada winds down its AIR MILES co-brand partnership
American Express Canada is doubling down on its Membership Rewards program and ending its partnership with AIR MILES®. American Express will be focusing on its award-winning Membership Rewards program and a select group of strategic partners going forward. Cardmembers will seamlessly transition to an American Express product which earns Membership Rewards by September 30, 2023 with specific transition dates for individual Cardmembers being communicated to them in an early July notification from American Express.
RaceTrac, Inc. agrees to acquire Gulf Oil LLC
RaceTrac, Inc., a family-owned leader in the convenience store industry, announced that its wholly-owned wholesale fuel supply and trading subsidiary, Metroplex Energy, has signed a definitive agreement with Gulf Oil L.P. to acquire Gulf Oil LLC. As part of the transaction, RaceTrac will acquire Gulf’s nationally recognized fuel brand across the United States and U.S. territories, all of Gulf’s branded distributor and license agreements and the exclusive rights to market fuel at Gulf’s retail locations along the Massachusetts Turnpike.
Epsilon announced as key sponsor for Loyalty Academy™ London
The Loyalty Academy™ announced that Epsilon has joined Zenith Marketing as a key sponsor of the first CLMP™ workshop in the UK, scheduled for 19-21 September in London. Epsilon is a global leader in data-driven marketing services and is part of the worldwide Publicis Group. The Company offers strategic consulting, marketing analytics, database, email and loyalty marketing technology, predictive modeling, proprietary data, personalization, and digital marketing services. Epsilon is the leader in outcome-based marketing and has a rich, 50-year heritage in helping marketers anticipate, activate, and prove measurable business outcomes. The firm is well established in the loyalty marketing discipline and has more CLMP™s on staff than any other company in the world. For more information visit Epsilon here and go here to get more information and register for the workshop.
Expedia Group Launches One Key Unified Rewards Program
Expedia Group’s new rewards program, One Key, launched last week in the United States, allowing members to earn and use rewards on bookings through the company’s leading brands. The company said the strength of the unified loyalty program is its flexibility, allowing travelers who, for example, book flights through Expedia to use those rewards on hotel rooms through Hotels.com or vacation rentals with Vrbo. Expedia Group first announced the concept of a single platform in September 2021.
Circle K Inner Circle Program off to a great start
We reported a few weeks ago that Circle K was launching a trial of its loyalty program, Inner Circle, in Florida stores. The launch has met with great success as Alimentation Couche-Tard reports that it has seen 1.2 million enrollments in its new membership program just three weeks after debuting the platform in Florida. President and CEO Brian Hannasch provided details during the convenience retailer’s fourth-quarter earnings call on Wednesday.
Capillary becomes Platinum sponsor for Loyalty Academy™ India
The second India workshop is coming to Bengaluru, India August 2-3, 2023 and Capillary has been announced as the Platinum sponsor for the event. Brian Almeida of Strategic Caravan will be leading this workshop with the experienced instructor group from the Loyalty Academy™. The first workshop in 2022 was fully sold out and we are stoked to return to India, this time to Bengaluru to share a lively mix of interactive exercises, discussion, and networking as only the Loyalty Academy can deliver.
Capillary Technologies, a leading customer loyalty and engagement technology solutions provider, raised $45M in new capital recently and has made a series of acquisitions in North America. Capillary now has a presence across the United States, India, the Middle East, and Southeast Asia. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer.
Remember that gaining professional certification in Loyalty Marketing and the Digital Arts is sure to advance your career aspirations – and the Loyalty Academy™ offers the only professional certification for Loyalty Marketers in the world. Join the community that has grown to 739 professionals in 46 countries by registering here.
Flipkart Confirms Rollout of Digitally Enabled Personal Loan Offering
Flipkart has partnered with Axis Bank to launch a digitally enabled personal loan offering. With this personal loan offering, the Indian eCommerce marketplace’s customers can get loan approval on Flipkart within 30 seconds and flexible repayment cycles ranging from six months to 36 months, the companies said. Flipkart Private Limited is an Indian e-commerce company, headquartered in Bengaluru, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products. The service competes primarily with Amazon India and domestic rival Snapdeal.
Mastercard partners with JazzCash to revolutionize digital payments in Pakistan
Mastercard has announced a collaboration with JazzCash, the largest digital wallet provider in Pakistan serving over 43 million accounts, to revolutionize digital payments by introducing affordable acceptance solutions in the country. The partners are launching QR code payments, Pay by Link, and Tap on Phone solutions to facilitate cost-effective and widespread acceptance for merchants at the bottom of the economic pyramid.
Slots Capital VIP Club Rewards Players for Their Loyalty
Slots Capital is an online casino that have created a loyalty program to encourage player engagement. The program has four tier levels to reward members according to their play. Members can enjoy a wide range of exclusive benefits that enhance their gaming experience. The VIP Club is designed to reward most loyal players and strives to provide personal bonus offers, special promotions and customized tailor-made gifts.
