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Loyalty Newswire
June 19, 2023

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By: Wise Marketer Staff |

Posted on June 20, 2023

The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty.

  • We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week.
  • The Loyalty Newswire makes it simple for busy professionals (that means YOU) to quickly digest important industry news and to *maybe even* enable you to star in your next big meeting.

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Thanks for being on this journey with us!

Stay. Loyal. Always.

Avion Rewards wins two prestigious 2023 International Loyalty Awards

Royal Bank of Canada (RBC) announced that Avion Rewards, the largest proprietary loyalty program in Canada, has been recognized with two 2023 International Loyalty Awards, including "International Loyalty Program of the Year (Global Regional Winner - Americas)" and "Best Loyalty/Benefits in a Financial Product". The International Loyalty Awards, which were held in London, United Kingdom on June 13, are highly regarded and competitive within the loyalty industry, and celebrate excellence, innovation, and best practice on a global scale.

Doppelgänger joins forces with Comarch to launch new loyalty program for customers

Italian menswear retailer Doppelgänger has partnered with Comarch to launch its first loyalty programme: engaging both in-store and e-commerce customers, the program will be built with an omnichannel approach in mind and allow Doppelgänger to connect with its customers in line with its brand mission of offering affordable luxury. “Whilst the main touchpoint for Doppelgänger's loyalty members will be a mobile app, through which our customers will be able to accumulate points that translate into discounts and rewards, it was paramount for us to create an omnichannel program that conveyed the idea of an exclusive community", said Federico Dezi, E-commerce Manager at Doppelgänger.

Join our expert panel in tomorrow’s webinar “Explore the Psychology of Customer Loyalty

Understanding “why people buy” is a question that every marketer wants to answer. On Tuesday June 21, 10am ET, The Wise Marketer will host this new webinar, co-created with Comarch. We have gathered a panel of experts including Yuping Liu-Thompkins, Professor of Marketing & Director of Loyalty Science at Old Dominion University, Phil Rubin, founder of Grey Space Matters, and Christopher Sandstrom, Comarch’s Director of Strategy & Growth Americas to explore the pillars of behavior psychology that tie to customer purchase behavior. We’ll also match some of the hottest trends today to these principles. Join us on June 21 to learn how to create moments of magic in retail. Register here.

Tim Hortons to launch credit card through mobile rewards app

Tim Hortons is launching a credit card that can be used through its mobile app, the latest move into an increasingly competitive rewards space. Tims Financial is a new division of Tim Hortons that will offer a no-annual-fee Mastercard powered by Neo Financial, the company said in a press release Wednesday. The card will be launched in the coming months, but interested customers can sign up for a waitlist on the Tims Financial website.

South African loyalty programs in the spotlight as consumers face increasingly bleak economic times

A report from South Africa shares that in a bid to make ends meet, loyalty programs have become particularly important as experts explain that they help businesses retain customers, increase customer engagement and boost sales. Certified Loyalty Marketing Professional™ (CLMP) Gordon Wilson who is a Business Development Director at Achievement Awards Group said “In a tough economy, businesses are often competing for a smaller pool of customers and a loyalty program can give businesses a competitive advantage by offering a unique value proposition that sets them apart from their competitors, and gives that extra value needed to retain customers, increase engagement, and generate revenue”. The Achievement Awards Group unpacked some of the key trends unfolding in loyalty programs in a rapidly changing and hardening socio-economic environment.

Santo Spirits launches Web3 loyalty program

Santo Spirits, the tequila brand founded by spirits innovator and GRAMMYⓇ award-winning musician Sammy Hagar and iconic chef and EmmyⓇ  award-winning television personality Guy Fieri, has joined forces with Trident3™, the leading data-driven onramp to Web3 for enterprise and consumer brands, to launch a new Web3 loyalty program on the NEAR Protocol.  The Santo Spirits Club loyalty program will reward participants with a variety of perks and special offers across multiple tiers, including an opportunity to attend a virtual tasting of the soon-to-be-released Santo Añejo Tequila with Sammy Hagar or Guy Fieri, as well as autographed collectibles including guitars and other unique rewards from the duo.

The Loyalty Academy™ has workshops coming in Bengaluru and London in 2023

There is only one professional certification for Loyalty Marketers in the world and that is the Certified Loyalty Marketing Professional™ offered by The Loyalty Academy™. The Loyalty Academy™ is bringing its unique program guided by independent governance and oversight to two new locations.

  • The second India workshop is coming to Bengaluru, India August 2-3, 2023. Bill Hanifin will join Brian Almeida of Strategic Caravan to lead this workshop. You can count on a lively mix of interactive exercises, discussion, and networking as only the Loyalty Academy can deliver.

Kenya Airways’ New Asante Rewards Loyalty Program

Kenya Airways has today announced the details of its new loyalty program, named Asante Rewards (“asante” means “thank you” in Swahili). Previously, Kenya Airways has used Air France-KLM Flying Blue as its loyalty program but an announcement on that site updates members to the new arrangement. If you want to learn all about the new program and read the FAQ’s, you can find that information here.

Amazon Payment Services Releases Research On Generation Z Attitudes Toward Digital Payments

Amazon Payment Services, a regional leader in digital payments across the Middle East and North Africa (MENA) region, shares research on the spending preferences of those born between 1997 and 2012, known as Generation Z (Gen Z). The white paper, “Understanding Generation Z,” compares the spending preferences of Gen Z with that of other generations, such as those born between 1981 and 1996, otherwise known as “millennials”, and discusses the influence of Gen Z as its spending power grows. You can download this research here.

Amazon Aims to Expand Payments Business in India

Amazon Pay has yet to secure a spot on the payments leaderboard in India, however, with a renewed focus on mobile wallets, the company aims to compete with industry leaders like Paytm Payments Bank and WhatsApp. Data from the Reserve Bank of India revealed that Amazon Pay created 62.8 million wallets as of April 2023, which pales in comparison to market leader Paytm Payments Bank which boasts more than 500 million wallets in India. Amazon is making strategic moves to gain footing with its Amazon Pay service, according to The Economic Times.

Turkey Prepaid Card and Digital Wallet Business Report 2023

The "Turkey Prepaid Card and Digital Wallet Business and Investment Opportunities Databook - Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend - Q1 2023 Update" report has been added to  ResearchAndMarkets.com's offering. According to the publisher, the prepaid card market (value terms) in Turkey increased at a CAGR of 10.4% during 2018-2022. Over the forecast period of 2023 to 2027, the market is expected to record a CAGR of 12.8%, increasing from US$10.36 billion in 2022 to reach US$19.19 billion by 2027.

Phunware Launches AI-Enabled Mobile Engagement

Phunware, Inc. , the pioneer of Location Based SaaS that offers the only fully integrated enterprise cloud platform for mobile that enables brands to engage, manage and monetize anyone anywhere, announced its mobile engagement solution is now powered by artificial intelligence (AI). The Company’s new AI-enabled mobile engagement solution leverages sophisticated machine learning algorithms and AI capabilities to deliver personalized, targeted marketing campaigns that are curated for specific users. Phunware’s platform ensures brands can identify, locate, and engage the right consumer at the right time — now, AI will help ensure these consumers receive the right message.

How do Today’s Shoppers Define Loyalty?

A recent study from 84.51°, Kroger’s retail data science, insights, and media company, is taking a deeper look at what drives customer loyalty today, as well as how brands and retailers can respond. According to the study, more than 30% of shoppers define loyalty based on their purchase behavior, 24% define it based on consideration and 43% base it on preference. “To a majority of shoppers, brand loyalty means buying a brand ‘most often’ while being open to purchasing other brands,” the study states. “The same can be said for retailer loyalty. Only 6% of shoppers defined retailer loyalty as shopping at one retailer for all their needs, while 29% described it as a retailer where they shop ‘most often.’” Read more here.

Stay. Loyal. Always.