Loyalty Newswire – June 20th, 2022

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By: Wise Marketer Staff |

Posted on June 20, 2022

Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!

  • Chipotle Mexican Grill officially launches its loyalty program in Canada
  • Michaels Rewards Program receives a number of major updates
  • Gift retailer Miniso, in collaboration with PUG Interactive, releases new gamified engagement program
  • Online grocery store, Misfits Market, introduces new loyalty program
  • NFL Hall of Famer, Emmitt Smith, partners with IHOP to launch the company's first-ever loyalty program
  • RMG Inc., announces new COO and President of its loyalty division
  • The Loyalty Academy’s inaugural Certified Loyalty Marketing Professional™ workshop in Mumbai takes place on 28-30 June 2022
  • Taking a holistic approach to creating a loyalty experience yields positive long-term results for QSR retailers


Chipotle Launches Loyalty Program in Canada

Highlight: Chipotle Mexican Grill, today announced it has officially launched its loyalty program, Chipotle Rewards, in Canada. This is the latest advancement in Chipotle's efforts to make the brand more accessible and to strengthen the relationship with its Canadian community. Chipotle implemented its U.S. loyalty program in 2019 and in only three years, 28 million members have enrolled, making it among the fastest growing loyalty programs in the history of the restaurant industry. "Chipotle Rewards is another access point for guests to engage with our promise of real ingredients prepared fresh daily, and a way for us to say thank you for joining our mission of Cultivating a Better World," says Anat Davidzon, Managing Director, Chipotle Canada.

Exclusive: Michaels streamlines, expands loyalty program

Highlight: The Michaels Companies Inc. recently made a number of significant updates to its loyalty offering, the Michaels Rewards Program, with the aim of simplifying the program while maximizing its value for its most loyal customers. Chain Store Age recently spoke with Sachin Shroff, VP of CRM, loyalty and marketing tech for the Michaels Companies, about how the retailer is giving its customers more ways to earn through new everyday rewards, as well as more personalized offers on the supplies and products that are most relevant to them... Michaels’ revamping of its loyalty program is the latest in a number of omnichannel transformation efforts it has launched in the past 18 months. These include the launch of a retail media advertising network, as well as buy online pick-up in-store (BOPIS), curbside delivery, same-day delivery, and Buy Now Pay Later (BNPL) options.

MinisoLove’s Gamified Engagement Program Dramatically Exceeds Targets

Highlight: Global gift retailer Miniso‘s innovative MinisoLove campaign in Latin America is reporting exceptional marketing metrics, hitting 130% of its forecasted monthly acquisition target within the first week of the program and driving a nearly 3-to-1 conversion from retail visits to online activity during a recent busy holiday weekend. Miniso is a variety store chain specializing in consumer gifts including cosmetics, stationery, toys, and kitchenware. Collaborating with such powerhouse brands as Marvel, Disney and Coca Cola, Miniso has achieved annual sales revenues of $1.5 billion. Partnering with PUG Interactive, a world leader in large-scale gamified customer engagement programs for retail, Miniso has integrated PUG’s Picnic™ customer engagement platform within their mobile app to create the MinisoLove customer engagement program.

Introducing Misfits Perks, Misfits Market’s loyalty program

Highlight: Misfits Perks is our new grocery loyalty program that helps you save even more when you shop with Misfits Market. Now, on top of the everyday savings we offer (up to 40% off grocery store prices!), you can enjoy even more benefits by shopping regularly and taking advantage of our exclusive loyalty perks. With Misfits Perks, you can earn points for every purchase, plus additional points for simple actions like downloading our easy-to-use Misfits Market app.

Emmitt Smith and IHOP Partner for Father's Day, First-Ever Loyalty Program

Highlight: NFL legend Emmitt Smith is a celebrity partner with IHOP for its first-ever loyalty program, International Bank of Pancakes. Smith joined IHOP approximately five months ago to launch the rewards program to help those loyal customers build points towards discounts or possibly free servings at the restaurant... "IHOP is building a sustainable program. I'm excited in terms of the success of the program and, more importantly, what it's doing for families. Families connect over a meal and no better way than to connect over breakfast. IHOP would like to become the breakfast of champions to families with this great program."


RMG Inc. Announces New Company COO and President of the RMG Loyalty Division

Highlight: RMG Inc., the parent company of RMG Advertising and RMG Loyalty, announced today that Brad Wolff has been promoted to COO of the company, and Kate Booth has been appointed President of the RMG Loyalty division, which manages the AIR MILES Incentives business solution... “The RMG leadership team is incredibly proud of these two executives,” said Claudio Rodrigues, CEO of RMG. “Brad and Kate’s business, advertising, and loyalty industry acumen are unparalleled. Combined with their vision, passion, and fierce determination they are ideally suited to take our business into our next 20 years and beyond.”


Loyalty Marketing in-person events returning to India!

Highlight: The Loyalty Academy will be holding its Inaugural Certified Loyalty Marketing Professional™ workshop in Mumbai on 28-30 June 2022 at the Taj Lands’ End. Sponsored by Epsilon and Easyrewardz and hosted by Strategic Caravan, the workshop will enable delegates to earn their full credentials as a CLMP™! Workshop details available here. Special discounted pricing is available while supplies last. Send us a note to request.


POS Driven Loyalty Enrollment Shortcuts Betray QSR Retailers

Highlight: As a loyalty manager, its tempting to parse out the many elements of the customer experience into individual tasks. You’ve got to think about enrollment, data collection, profile building, data security, customer identification, offer delivery, reward redemption and feedback loops as part of an interrelated ecosystem rather than a checklist of tasks to be completed. Enabling program members to identify themselves at the point of purchase and easily account for their purchases is not only a critical step in delivering program value to customers but solves the most fundamental issue for any retailer in launching a loyalty program — identifying just who is buying their product.

Did you miss the previous newswire? Stay informed: Loyalty Newswire – June 13th, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.