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Loyalty Newswire
May 15, 2023

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By: Wise Marketer Staff |

Posted on May 15, 2023

In this week's Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting.

The Loyalty Newswire makes it simple for busy professionals (e.g. YOU) to quickly digest important industry news and trending topics. Keep reading!

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Stay. Loyal. Always.

An updated True Blue FFP is taking off at JetBlue

JetBlue launched the new TrueBlue® loyalty program, offering members more value with the introduction of tiles, Perks You Pick™, expanded levels of Mosaic and more ways to earn perks and status. Jayne O’Brien, head of marketing and loyalty, JetBlue, said “The new TrueBlue comes at the perfect time as we prepare not only to become a bigger JetBlue, but a travel partner that brightens all aspects of the journey by offering our customers more choices, perks and ways to earn rewards.”

Veryfi works with PepsiCo to transform documents into structured data using AI

Veryfi, using artificial intelligence (AI) technology to instantly transform documents into structured data, announced that in 2022 and early 2023 the company added to its roster of Fortune 500 CPG companies and agencies for loyalty marketing programs. For example, the company’s technology is currently in use by multiple regional loyalty marketing teams at PepsiCo. “PepsiCo is leading the CPG industry with innovations in customer loyalty programs and analytics,” said Edgar Reyes, director, PepsiCo. “With the Veryfi platform and Lens framework, we were able to add user-friendly receipt capture and data extraction to our JOY customer loyalty app, reducing our purchase validation time from 7 to 11 days to a few seconds, while unlocking unprecedented cross-basket customer data,” continued Reyes.

Bond receives investment from Colorado based private equity firm Mountaingate Capital

Bond, a Canadian based customer experience, loyalty, and growth firm, announced a strategic investment in its business from Colorado-based private equity firm, Mountaingate Capital. Terms of the investment were not made public. "Mountaingate is an ideal strategic partner to help Bond drive scale at this important juncture," said Bond CEO Bob Macdonald. "We were purpose-built to create impact at every touchpoint of the customer journey and Mountaingate's alignment with that vision is essential in attaining next-level growth for our clients, our people, and all the communities in which we operate."

New Webinar May 17 - Modular Loyalty – The date is almost here. Don’t miss this.

One big urban myth in customer loyalty is that you must “rip and replace” loyalty platforms to achieve step change or even just to add specific capability. In a world where customers are changing behaviors in 18-month cycles or less, there has to be a more responsive way to manage change. Join this webinar, featuring Exchange Solutions Loyalty experts, Scott MacDonald (VP, Product and Marketing) and Jen Hickling (VP, Loyalty Solutions Engineering) and your eyes will be opened to a new approach to loyalty architecture. The webinar is Wednesday, May 17th at 1pmET. Register today.

Capillary launches AskAira, an AI-powered research assistant for loyalty marketers

Capillary Technologies, a provider of customer engagement and loyalty SaaS platforms, has announced the launch of AskAira, an AI-powered content assistant that leverages OpenAI technology to help brands build emotional connections with their customers. Rohan Mahadar, VP of Product Management at Capillary, stated, "We are thrilled to announce the launch of AskAira, a productivity-enhancing tool that will help brands hyper-personalize messaging and create an emotional connect with the customer with more ease. By leveraging the power of OpenAI, we are making the Capillary platform more intelligent and user-friendly as we march forth on the vision of becoming the best loyalty company in the world." Read more here.

Global Hotel Alliance starts 2023 with growth announcements

UAE-headquartered Global Hotel Alliance, the world’s largest alliance of independent hotels brands, has kick-started 2023 with accelerated growth, with 16 new hotels joining its portfolio and performance figures meeting or exceeding pre-pandemic levels in Q1, driven by continued appetite for international leisure travel. GHA DISCOVERY membership is rocketing too, with a significant 140% year-on-year rise in enrollments in Q1, demonstrating the growing appeal of a loyalty programme that reflects the expectations of today’s travelers. Read the full press release here.

Snipp releases new study “Inside the Gen Z Mind”

Snipp just released this survey with the goal of better understanding the American “Gen Z” or “Zoomer” generation’s consumer behaviors and preferences. The survey confirms certain established behaviors including high levels of social media and digital engagement, but also reveals surprising insights about their brand loyalty, store shopping preferences and their take-charge approach to product research and discovery. Read the entire report here.

Gain CLMP™ certification in Singapore 23-25 May 2023 with The Loyalty Academy™

The Loyalty Academy is bringing its unique program guided by independent governance and oversight to Singapore - 23-25 May. Mike Capizzi will lead this dynamic workshop at the York Hotel in Singapore with support from Platinum sponsor Epsilon.

There is only one professional certification for Loyalty Marketers in the world and that is the Certified Loyalty Marketing Professional™ offered by The Loyalty Academy™. Check out the agenda and register here.

Quick Perspective: Why Card Linking is King!

Imagine a world where technology and loyalty programs join forces to create a seamless, hassle-free experience for ANY customer. Drumroll, please…we’re talking about Card Linking, the easy integration that makes loyalty participation effortlessly accessible and eminently engaging. Read our more complete take on Card Linking here.

Join Points4Purpose in New York City on June 1 to celebrate its US Launch

Points4Purpose is hosting a reception to celebrate its US Launch on June 1 at 6:30pm. The reception is hosted by the Wise Marketer Group, the Australian Trade Commission and Investment NSW in Manhattan, New York. A panel will discuss how you can join the growing movement from Purpose to Profit and, in so doing, grow customer lifetime value. Register here.

The CRMC is just around the corner – 7-9 June in Chicago

The CRMC will be held in Chicago June 7-9, 2023, and The Wise Marketer will be onsite covering all the content and conducting brand interviews. Brands announced include Adidas, Build-a-Bear Workshop, Chico’s, GNC, Lifetime, London Drugs, Majid Al Futtam, Nascar, NBA, Pep Boys and Sonesta.

More information and registration info can be found here.

Stay. Loyal. Always.