Loyalty Newswire – May 16th, 2022

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By: Wise Marketer Staff |

Posted on May 16, 2022

Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!

  • Shell and PDI celebrate 10-year anniversary of the Fuel Rewards program by giving away nearly $10 million in fuel savings
  • New report highlights the evolution of Saudi Arabia's blossoming loyalty industry
  • Expedia Group reveals new details about upcoming unified loyalty program, One Key
  • Taco John rolls out redesigned, points-based program dubbed Bigger Bolder Rewards
  • With travel restrictions lifted, in-person Loyalty Marketing events return to India
  • Buy now, pay later services can lead younger consumers to develop poor financial habits
  • Emirates Airlines announces future plans to accept bitcoin and make NFTs tradable
  • Veryfi introduces enhanced mobile receipt capture in the latest release of Veryfi Lens


Shell and PDI Celebrate 10 Years of the Fuel Rewards Program with $10 Million in Savings in 10 Months

Highlight: Shell and PDI, the management software company powering the Fuel Rewards® program, announced today the launch of 10 months of rewards to celebrate the 10-year anniversary of the Fuel Rewards program. Fuel Rewards members can celebrate by taking advantage of limited time in-store offers and sweepstakes giving away approximately $10 million in fuel savings. "Shell is always looking to offer a variety of options and value to our customers, and this is our way of demonstrating our loyalty to members with these special offers over the next 10 months," said Chris Suess, Head of NA Loyalty & CRM for Shell Mobility. "At Shell, we believe in loyalty to our customers, and we want to thank our members for making the Fuel Rewards program the top gas and convenience loyalty program*."

Saudi Arabia Loyalty Programs Market Report 2022: Firms are Entering into Strategic Partnerships to Address the Challenges of Personalization in Loyalty Offering

Highlight: The loyalty program landscape in Saudi Arabia has evidently evolved over the last three to four years. From the usual earn and burn schemes to physical loyalty cards, the country has evolved towards reward-rich digital programs. In Saudi Arabia, brands are gradually maturing in the loyalty space. Their adoption of advanced technologies to power their marketing strategies has surged significantly over the last few years. Customer retention has become more important for brands than ever before. Consequently, the majority of the brands in the country have either increased their spending in the loyalty space or are planning to do so over the next four to eight quarters.

Inside Expedia Group's New Unified Loyalty Program

Highlight: As part of the slew of updates revealed at Expedia Group’s Explore partner event last week, the online travel giant unveiled additional details of its unified loyalty program, first announced in September of last year... The redesigned scheme – allowing a traveler to, for example, earn points on a Vrbo stay to later use on an Expedia flight – is designed to create connectivity across all Expedia Group brands as well as establish long-term customer loyalty. “The industry has trained travelers to go search for the lowest price. We’re trying to make a pivot here to create long-term customer loyalty to get people coming back, so their first thought is to come to one of our brands because of the benefits we offer,” says Jon Gieselman, president of Expedia Brands.

Taco John's Launches New Loyalty Program

Highlight: It’s never been easier to Olé the Day at Taco John’s now that the popular quick-service restaurant has rolled out a new and improved loyalty program... “At Taco John’s, we’re committed to elevating the guest experience and engaging our fans in new ways,” says Chief Marketing Officer Barry Westrum. “By receiving data-driven insights from Bigger Bolder Rewards, we will be able to better understand our guests’ preferences and evolve as a brand to create even more craveable, premium items. We can’t wait to see how our loyalty members respond to this advanced program that’s full of delicious rewards!”


Loyalty Marketing in-person events returning to India!

Highlight: The Loyalty Academy will be holding its Inaugural Certified Loyalty Marketing Professional™ workshop in Mumbai on 28-30 June 2022 at the Taj Lands’ End. Sponsored by Epsilon and hosted by Strategic Caravan, the workshop will enable delegates to earn their full credentials as a CLMP™! Details available here.


'Buy now, pay later' is sending the TikTok generation spiraling into debt, popularized by San Francisco tech firms

Highlight: Do a quick scan of TikTok and you’ll find trendy young people casually blowing hundreds or thousands of dollars on clothes and jewelry, often set to the clattering, bass-boosted din of Florida rapper Saucy Santana’s fittingly titled “Material Girl.” Plenty of those influencers get the goods they flaunt for free. But if you don’t have the followers, or the up-front cash to blow, TikTokers have a tip: Just use “buy now, pay later” services, the hottest new way to take on debt. You may have seen some of these names — Klarna, Sezzle, Zip (formerly Quadpay), Afterpay and Affirm — pop up as you shop online, presenting an easier, more seamless alternative to having to type out your credit card information again and again. With a few clicks and a small down payment, you’ll have what you ordered on hand — all you need to do now is complete your four payments.

Emirates Airline To Accept Bitcoin Payments and Launch NFT Collection

Highlight: Emirates, the largest airline in the United Arab Emirates, announced its intention to add bitcoin as a payment option and to make NFT collectibles tradable on the company’s website. The Dubai-headquartered airline also hopes to use blockchain technology in tracing aircraft records, as stated by Emirates’ chief operating officer Adel Ahmed Al Redha in a media gathering held at international travel trade show, the Arabian Travel Market. The COO did not say when the new features would be available but revealed plans to recruit new employees who will focus on implementing and managing crypto payments, blockchain tracking, metaverse and NFT (non-fungible token) projects.


Veryfi Announces Enhanced Mobile Receipt Capture for Direct-to-Consumer Marketing Apps

Highlight: Veryfi Lens includes a unique ability to stitch long receipts into a single image, dramatically improving image quality and the resulting SKU-level data extraction. By providing a mobile software development kit (SDK) and Receipts OCR API, Veryfi provides innovative capabilities that unlock new use cases for consumer marketing and insights. Retail and consumer packaged goods (CPG) organizations can leverage Veryfi technology for enhanced personalization and customer loyalty in their Direct-To-Consumer (DTC) marketing campaigns and apps. “Veryfi Lens is leading a new wave of innovative AI-based capabilities for mobile receipt capture in DTC use cases,” said Ernest Semerda, co-founder and CEO of Veryfi. “No more multiple pictures or clunky guides – using Veryfi Lens our customers’ users just glide the phone over a long receipt and it’s done, all stitched.”

Did you miss the previous newswire? Stay informed: Loyalty Newswire – May 10th, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.