Loyalty Newswire – May 31st, 2022

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By: Wise Marketer Staff |

Posted on May 31, 2022

Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!

  • After officially launching two years ago, Casey's Rewards surpasses 5 million loyalty members
  • Following the recent rebrand, Saks Off 5th introduces new loyalty program called Off 5th Rewards
  • Taco John celebrates the debut of Bigger Bolder Rewards with summer giveaway
  • The Loyalty Academy's inaugural Certified Loyalty Marketing Professional™ workshop in Mumbai takes place on 28-30 June 2022
  • Russian energy giant Gazprom cuts off gas supplies to the Netherlands after refusing to comply with new payment system requirements
  • American Eagle's licensee in India announces plans to open 50 new stores across the country
  • Bed Bath & Beyond launches 9th private label, Everhome, as it continues plans to debut more than 10 private labels


Casey’s Loyalty Program – Casey’s Rewards – Grows to Over 5 Million Members

Highlight: In just over two years since launching, the program provides millions of Casey’s guests across 16 states the ability to earn points on everyday purchases and redeem them for Casey’s Cash, fuel discounts, or a donation to a local school of their choice. “Casey’s Rewards is driving meaningful value for our guests and is a key piece to the strategic plan our company has been executing on the past two years. The number of guests who have joined our program demonstrates that if you’re shopping at Casey’s, you should be earning points with Casey’s Rewards – and we are thrilled with our guests’ response,” said Darren Rebelez, CEO and President, Casey’s. “Thank you to our store leaders and team members who engage with our guests every day to keep Casey’s Rewards top-of-mind and build true loyalty through serving our guests.”

Saks Off 5th Introduces New Loyalty Program as It Looks to Encourage Repeat Shoppers

Highlight: The new program called “Off 5th Rewards” launched on Wednesday as a tender-neutral, tiered loyalty program where customers can earn points on every purchase and receive other benefits such as free shipping and access to special member-only sales and events... “Off 5th Rewards was created to provide additional value to our loyal customers in a simple yet impactful way,” said Sara Griffin, SVP of marketing at Saks Off 5th. “Nearly 90% of Saks Off 5th customers shared with us that they would be interested in participating in a tender-neutral program. We’re excited to launch Off 5th Rewards as a direct result of this customer feedback and continue to enhance our personalized shopping experience.”

Taco John's Celebrates New Loyalty Program with Summer Giveaway

Highlight: The popular quick-service restaurant recently rolled out its new and improved loyalty program – Bigger Bolder Rewards on the Taco John’s App. To celebrate the debut, Taco John’s is hosting a Launch into Summer with Bigger Bolder Rewards Giveaway in which one lucky winner will claim a Super Fan SWAG Box with branded tumblers, koozies, a pool towel, sunscreen, visor and stickers (valued at $140).


Loyalty Marketing in-person events returning to India!

Highlight: The Loyalty Academy will be holding its Inaugural Certified Loyalty Marketing Professional™ workshop in Mumbai on 28-30 June 2022 at the Taj Lands’ End. Sponsored by Epsilon and hosted by Strategic Caravan, the workshop will enable delegates to earn their full credentials as a CLMP™! Workshop details available here. Special discounted pricing is available while supplies last. Send us a note to request.


Netherlands Becomes Latest Country To Be Cut Off From Russian Gas Over Payment System

Highlight: Russian energy giant Gazprom says it has cut off gas supplies to the Netherlands after the country's gas trader GasTerra, refused to adopt a new payment system required by Russia's government that forces all payments to be made in rubles through a special account system. GasTerra, which which buys and trades gas on behalf of the Dutch government, acknowledged in a statement that it had decided "not to comply" with the new payment system, which the Groningen-based company said posed "too great a risk." "GasTerra will not go along with Gazprom’s payment demands. This is because to do so would risk breaching sanctions imposed by the EU and also because there are too many financial and operational risks associated with the required payment route," the statement said.


American Eagle to Expand Presence in India with 50 New Stores

Highlight: American Eagle’s licensee in India, Aditya Birla Fashion and Retail Limited (ABFRL), has announced plans to open 50 additional stores across the country over the next three years. The news was announced in conjunction with the brand’s latest store opening in Jaipur, Rajasthan. “American Eagle is an iconic global jeans brand, and we believe a strong market like Jaipur offers tremendous potential,” said Ashish Mukul, Brand Head of American Eagle India in a statement.

Bed Bath & Beyond launches new private label for the home

Highlight: Bed Bath & Beyond is moving forward to complete its goal of launching over 10 private labels despite a slowdown in the home goods category... However, CEO Mark Tritton last month remained confident in the retailer’s plan to introduce additional private labels and said that it may even bode well for Bed Bath & Beyond as consumers become more cautious about spending. “Through our owned brands, we introduced a new suite of products to differentiate Bed Bath & Beyond, while also creating new opening price points to remain competitive, especially now in light of inflation pressures,” Tritton said on a call with analysts discussing fourth quarter results.

Did you miss the previous newswire? Stay informed: Loyalty Newswire – May 23rd, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.