Welcome back to the Wise Marketer! That is, if you've been here before! Each week, our team of editors curate a list of the latest customer loyalty, CRM, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, and promotions. Or you could just follow us on social media!
- Local Hospitality Conglomerate Landry's To Offer Bitcoin Rewards Program
- Loudoun Schools Launch Loyalty Program to Assuage Substitute Shortage
- Burger King’s Loyalty Program Lets You Trade Crowns for Crypto Thanks to Robinhood Partnership
- Pet Supplies Plus Launches New Customer Loyalty Program
- Bounteous Acquires Hathway, Combination Will Drive the Next Generation of Restaurant and Convenience Store Digital Experiences
- Engage People and The Wise Marketer Research Shows High Demand for ‘Pay with Points’ Capabilities Among Marketers, Consumers
- WhatsApp Pushes Privacy Update to Comply With Irish Ruling
- Exclusive: New bipartisan bill takes aim at algorithms and data privacy
- Alitalia Launches Auction for Millemiglia Loyalty Programme
LOYALTY PROGRAM NEWS
Local Hospitality Conglomerate To Offer Bitcoin Rewards Program
Highlight: Last week, Landry’s announced a new partnership with NYDIG, a leading bitcoin company, to power a bitcoin loyalty rewards program for the millions of customers in Landry’s loyalty program, Landry’s Select Club. According to a release, the partnership will allow members to earn bitcoin points when dining at any of its 500 locations nationwide. The news follows another recent announcement as the hospitality group shared that they now accept payments made in Bitcoin and Bitcoin Cash at select locations.
Loudoun Schools Launch Loyalty Program to Assuage Substitute Shortage
Highlight: To abate the limited availability of substitute teachers, Loudoun County Public Schools will implement a loyalty program and offer 50% pay bumps on high-volume days. The loyalty program rate, an 18% pay increase at $133.37 per day, kicks in when a substitute teacher takes his or her 26th substitute teaching job of the 2021-2022 school year. The loyalty program is available to any subbing position in any school. The program begins Nov. 1 but will be implemented retroactively, counting previously served jobs during the current school year.
Burger King’s Loyalty Program Lets You Trade Crowns for Crypto Thanks to Robinhood Partnership
Highlight: If you’d like a little cryptocurrency with your Whopper and fries, you’re in luck. Thanks to a new partnership between Burger King and Robinhood, members of the fast-food chain’s Royal Perks loyalty program can win Bitcoin, Ethereum and Dogecoin when they spend $5 on the Burger King app or website. The way the reward distribution system works, most customers will get Dogecoin as a reward. According to the Burger King website, the prize pool will include 2 million Doge, 200 Ether and 20 Bitcoin. That puts your odds at winning a Bitcoin at about one in 100,000, Fortune reported.
Pet Supplies Plus Launches New Customer Loyalty Program
Highlight: Pet Supplies Plus is rolling out its new loyalty program, Pet Supplies Plus Rewards. Free to enroll, this new program will give customers the freedom and flexibility to redeem their points for Rewards to use on products and brands they trust most for their pets, said company officials.
Bounteous Acquires Hathway, Combination Will Drive the Next Generation of Restaurant and Convenience Store Digital Experiences
Highlight: Bounteous, the digital innovation partner of the world's most ambitious brands, today announced it has acquired Hathway, a digital growth partner for top restaurant and convenience store brands including Wingstop, Dutch Bros. Coffee, Noodles & Co, Panda Express, Raising Canes, and Dash-In Food Stores. These brands join a prestigious Bounteous restaurant and convenience store client list that includes Domino’s, Shake Shack, and Wawa.
Engage People and The Wise Marketer Research Shows High Demand for ‘Pay with Points’ Capabilities Among Marketers, Consumers
Highlight: Engage People, the only loyalty network that enables program members to pay with points directly at checkout, partnered with The Wise Marketer on two exclusive studies examining loyalty trends in the credit card space. The surveys sought to gain industry and consumer perspectives on using points, miles, and other rewards currency "like cash" to pay for purchases using a credit card.
DATA & PRIVACY NEWS
WhatsApp Pushes Privacy Update to Comply With Irish Ruling
Exclusive: New bipartisan bill takes aim at algorithms
Highlight: A bipartisan group of House lawmakers has introduced a bill that would require online platforms to let users opt-out of having personal data-driven algorithms select the content they see, according to a copy of the text shared exclusively with Axios. Could this signal the beginning of a new wave of data privacy legislation in 2022?
TRAVEL & HOSPITALITY NEWS
Alitalia Launches Auction for Its Loyalty Programme
Highlight: Alitalia on Wednesday launched the sale of its Millemiglia loyalty programme, in another step to dispose its assets before being wound down. The troubled Italian carrier, which last month was replaced by state-owned ITA Airways, said groups interested in entering the data room for the auction needed to express interest by December 10. Binding bids for the Millemiglia programme, which has a base price of 50.6 million euros ($57.22 million), are due by Dec. 13, Alitalia said.
Did you miss last week's newswire? Stay informed: Loyalty Newswire – November 15th, 2021
The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.