Loyalty Newswire – October 25th, 2021

WM Circle Logo

By: Wise Marketer Staff |

Posted on October 25, 2021

Happy Monday, and welcome back to the Wise Marketer! That is, if you've been here before! Each week, our team of editors curate a list of the latest customer loyalty, marketing, and other relevant news. Our goal is to make it simple for busy professionals to quickly digest important news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, and promotions. Or you could just follow us on social media!

  • Peet's Coffee kicks off its revamped Peetnik Rewards loyalty program with October sweepstakes
  • After a successful pilot, the DealDash Royalty Program was officially released on October 23rd
  • Exchange Solutions announces new partnership with INDOCHINO
  • Shopify's new partnership with Spotify enables content creators to showcase and sell products to their fans
  • Mastercard and Bakkt's partnership enables merchants to offer crypto and loyalty solutions while expanding consumer access to digital assets
  • Plaid strengthens its partner ecosystem as it pushes into the payments business
  • Shred-it's Data Protection Report reveals why investment in data and information security is no longer optional
  • Jumeirah Hotels & Resorts selects Dezerved, an invitation only luxury media platform, to engage members of its rewards programme


Peet's Coffee Launches New Peetnik Rewards Program To Offer Greater Variety Of Personalized Rewards, Faster

Highlight: Peet's Coffee proudly presents its revamped Peetnik Rewards loyalty program with a limited time, two-week "Peetnik Rewards Launch Celebration Sweepstakes" to celebrate the relaunch. Inspired by Peet's Coffee customer feedback, the updated program offers customers the ability to earn rewards faster, with one point earned for every dollar spent with the app… “Rather than a one-size-fits-all approach, we are giving our customers choice and control over when and how they use their points," said Lisa Regelman, Director, Loyalty and Growth Marketing for Peet's Coffee. “Our new loyalty program offers members the same handcrafted experience they expect and love from Peet's with an even wider variety of rewards.”

DealDash Launches New 'Royalty Program' to Reward Loyal Customers

Highlight: After an overwhelmingly positive pilot phase in the summer of 2021, the long-awaited DealDash Royalty Program is ready for launch. Already known for their excellent customer experience, this new loyalty program will allow DealDash to reward their customers in new ways. James Rodgers, Head of Customer Support at DealDash, explains, “We are always looking for fun and exciting ways to go above and beyond for our customers. We want to show our community how much we care about their experience, not just in our words but more importantly in our actions. To us, our customers are more than just loyal, they are royal.”


Exchange Solutions to Aid INDOCHINO with eCommerce Growth Goals

Highlight: The partnership will enable INDOCHINO to maximize its online engagement and conversion growth goals by leveraging ES Engage, Exchange Solutions’ digital commerce personalization product. ES Engage empowers retail brands to deliver 1:1 promotions at scale, in real-time. “Our goal at Exchange Solutions is to create deeper, more meaningful relationships between retailers and consumers by capitalizing on key, real-time interaction points,” said Paul Rivietz, Vice President of Mid-Market Sales. “Made-to-measure is a very personal experience, so 1:1 eCommerce offer placement is a natural fit for INDOCHINO. They’re an incredible brand and we look forward to supporting their continued growth and success in partnership.”

Shopify Brings Entrepreneurship to Spotify

Highlight: Today, the creator economy is estimated* to be approximately 50 million strong, and reportedly** worth over $100B. Through our new strategic partnership with Spotify, we’re giving artists the creative freedom to expand beyond music and traditional merch to build fully realized businesses, backed by the best in audio streaming and commerce. Using Spotify, artists can introduce products to the place where listeners and fans are already engaging with their music most. By connecting their Spotify for Artists accounts with their Shopify online stores, artists can sync their product catalogues and seamlessly showcase products of their choice directly on their Spotify artist profiles, making it easy for fans to browse and purchase… “Thousands of artists already choose Shopify as their commerce platform, and now we’re bringing fans and artists even closer together with the launch of the Spotify channel,” said Amir Kabbara, Director of Product, Shopify.


Mastercard and Bakkt Partner to Offer Innovative Crypto and Loyalty Solutions

Highlight: Bakkt extends Mastercard’s ecosystem of cryptocurrency partners enabling Crypto-as-a-Service, which provides quick access to cryptocurrency capabilities. Through the power of the Mastercard network and Bakkt’s trusted digital asset platform, Mastercard partners will be able to offer cryptocurrency solutions. These include the ability for consumers to buy, sell and hold digital assets through custodial wallets powered by the Bakkt platform and streamlined issuance of branded crypto debit and credit cards. Mastercard will also integrate crypto into its loyalty solutions, enabling its partners to offer cryptocurrency as rewards and create fungibility between loyalty points and other digital assets. “Mastercard is committed to offering a wide range of payment solutions that deliver more choice, value and impact every day,” said Sherri Haymond, executive vice president, Digital Partnerships at Mastercard. “Together with Bakkt and grounded by our principled approach to innovation, we’ll not only empower our partners to offer a dynamic mix of digital assets options, but also deliver differentiated and relevant consumer experiences.”

Building a Partner Ecosystem for the Future of Payments

Highlight: Plaid wants to help any company, no matter their size, industry, or technological capability, harness the account-to-account payment opportunity, while decreasing risk for the ecosystem. To do this, Plaid is launching an ecosystem of payments partners to help bring smoother, more secure account-to-account payment experiences to every digital financial interaction. With the launch of our ecosystem, we’re also announcing new partnerships with Checkout.com and Marqeta to bolster our global ecosystem. By partnering together we can create connected payments experiences for the many fintech companies using Plaid and these payment service providers… “We’re proud to partner with Plaid to make it seamless for our joint customers to implement digital payments experiences and benefit from Marqeta and Plaid’s developer-friendly APIs,” Darren Mowry, Chief Revenue Officer at Marqeta.


Shred-it Annual Data Protection Report Deems Investment in Data and Information Security "No Longer Optional"

Highlight: According to the 2020 Year End Report by Risk Based Security, in 2020 more than 37 billion records were exposed to thousands globally— a 141% increase compared to 2019. And this year's Data Protection Report confirmed that the industry is feeling that risk as one in four North American businesses fear that an attempted data breach is very likely for their company in the next 12 months. As well, approximately four out of 10 business leaders rate the risk of an attempted data breach in the next 12 months as a 'four' or 'five' on a five-point risk scale, with 'five' being the highest risk. And they likely are not prepared as more than 50% of business leaders do not have an incident response plan, making responding quickly to a data breach a challenge… “It is clear that threats to information security will continue to grow, evolve and have serious impacts on businesses of all sizes from a regulatory compliance, reputational and financial perspective," said Cory White, executive vice president and chief commercial officer at Stericycle. “But the good news is that there is a lot that businesses can do about it.


Jumeirah Hotels & Resorts Partners With Dezerved, the Invite Only Platform for Ultra-loyal Program Members

Highlight: Dezerved, the new by invitation only luxury media platform, has partnered with the leading luxury hospitality provider Jumeirah Hotels & Resorts, to further engage all members of its industry-leading rewards programme – Jumeirah One. Created in 2021 by the team behind Loylogic, the world’s leading innovator and creator of points experiences, Dezerved provides an entirely new way for loyalty programmes and other closed communities to build a more meaningful and lasting connection with their most valued customers. Through the partnership, all Jumeirah One members who reside in the GCC region can easily gain access to exclusive content and new product releases on Dezerved, from an ever-changing selection of luxury fashion and new concept brands.

Did you miss last week's newswire? Stay informed: Loyalty Newswire – October 11th, 2021

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.