Loyalty Newswire
Week of November 6

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By: Wise Marketer Staff |

Posted on November 9, 2023

This Week's News

The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week.

The Loyalty Newswire makes it simple for busy professionals (that means YOU) to quickly digest important industry news and to *maybe even* enable you to star in your next big meeting.

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Thanks for being on this journey with us!

Stay. Loyal. Always.

What does Starbucks SVP Marketing Kyndra Russell think is key to building customer loyalty?

Relationships, that where Kyndra Russell says that customer loyalty begins in this interview with Campaign US. In this video, Kyndra commented that even though Starbucks Rewards was doing well, analysis of member activity revealed many places where the customer could go deeper, further, and that Starbucks could improve personalization. She added that successfully building customer loyalty entails knowing your customers, understanding them, and giving them what they want through greater personalization.

In the interview, she also talks about how Starbucks is evolving its position as the “third place” in the customer’s day and how they are innovating the in-store experience. She comments also about how Starbucks develops partnerships to drive loyalty. For Starbucks, the process starts with data and then assessment of which brands share similar values and how they treat their associates and customers. You’ll enjoy this seven-minute video interview here

Join Wingstop & Epsilon for The CRMC webinar series on Nov. 15

Registrations are off the hook for the latest CRMC Webinar Series episode coming up on November 15, 1pm ET, featuring Wingstop and Epsilon as they tell the story of Data, Identity and Activation: The winning trifecta to optimize channels, build loyalty and drive revenue.

Today’s consumers interact with brands across a mix of 20+ channels, on average. As a result, many companies serve countless messages across multiple channels but overlook channel management and optimization. This can lead to ad waste, bad customer experiences and low ROI. To win in this environment, marketers must deliver seamless, consistent digital experiences that engender trust.

Register here to listen to John Adamo, Epsilon and Matt Warren, VP of Media, and Digital Marketing Strategy at Wingstop, to learn more about how these underpinnings work together to help you grow your brand loyalty and build an efficient marketing eco-system that maximizes business outcomes.

Personalization is important, but would you let your customers design their own program?

That is just what retailer Claire’s did when it looked to relaunch its loyalty program. In this interview with PYMTS, Chris Duncan, Claire’s VP Consumer Insights explained “We designed C.CLUB with and for our consumers. We want our shoppers to know that their opinions are important to us, and that Claire’s will continue to be a place for endless self-expression and meaningful experiences.” Read the entire interview here

Afterpay and Nift Networks collaborate on BNPL rewards program

BNPL solutions provider Afterpay has launched its exclusive rewards program in partnership with Nift Networks. This collaboration aims to enhance the shopping experience for Afterpay customers by providing them with opportunities to discover and try new products and services through the Nift gift network.

Through the rewards program and Nift’s proprietary AI, Afterpay customers are matched with a curated selection of gifts provided by the 12,000 brands advertising on the Nift Network. These exclusive gifts are designed to help customers try new products and services, creating a unique opportunity for discovery and trial.

Join the Wise Marketer at the Loyalty Summit CXM in Los Angeles

The City of Angels. The West Coast vibe. The best assembly of minds in #customerloyalty in North America. You're going to join us in Los Angeles for Loyalty Summit CXM, right?

The first Loyalty Summit CXM 2023 will be 15-16 November 2023 in Los Angeles, CA and the Wise Marketer Group is the official media partner for the event. The speaker lineup is very strong, and we encourage you to attend this new event covering all that you need to know about loyalty in 2023.

There is still time to register and take advantage of two great offers from The Wise Marketer, in partnership with Frequent Traveler Awards. Wise Marketer offers a $200 discount on general admission for anyone using code: WISE200 and Retailers and brands can take advantage of a Complimentary VIP Invitation when they register with code: WISEVIP

What are the priorities of the Indian Millennial consumer?

Knowing your customer is key to building sticky long-term relationships. Reference the news items about Starbucks and Claire’s in this newsletter. If you accept that as important, then this survey tells you what you need to know about what is most important to Millennials at this moment in time.

Bajaj Allianz Life Insurance, a private life insurer, unveiled the Millennial Edition of the Bajaj Allianz Life India’s Life Goals Preparedness Survey 2023. Millennials consider work-life balance, mental and physical well-being, and embarking on travel adventures as their top Life Goals. The survey also revealed that along with lifestyle goals, financial security for family and children’s education are among millennials’ top priorities.

Ellipsis (Australia) continues its growth through acquisition of new talent

Ellipsis, the leading customer loyalty consultancy based in Australia, has strengthened its executive team by hiring three professionals with more than 60 years’ combined international experience in loyalty across retail, banking, travel, tech, telco and media. Meet the new additions Lucy Wilkinson, Lee Martin, and Kelly Casy and learn about their backgrounds here.

Circle K honors Veterans with Free Coffee

This weekend on Veteran’s Day, November 11, Circle K is gifting active duty and veteran military personnel a free coffee nationwide to thank them for their service. Customers can accept their thank you through the Circle K app to redeem a hot or iced coffee. 

Circle K coffee is brewed in state-of-the-art bean-to-cup self-serve barista-quality machines and made from sustainably sourced and artfully brewed coffee beans, including Circle K House Blend and 100% Colombian Dark, awarded two stars and the Superior Taste Award by the International Taste Institute and a Bronze Medal at the 2023 Golden Bean World Series. 

Shell | Fuel Rewards® members have the chance to win NASCAR tickets in new promotion

Shell Fuel Rewards has launched a new tier in its program in conjunction with PDI. The new tier is the next evolution of the Fuel Rewards® program and builds on the success of the popular 5c/gal Gold Status which launched in 2017. You can learn more on the latest evolution of the Fuel Rewards® program here. During fall 2023, Members have the chance to win NASCAR tickets to the Pennzoil 400 in November, in addition to a variety of other exciting offers: 

  • From November 1 to November 23, Shell will contribute 1c to Meals on Wheels America for every gallon filled by members with Platinum Status, providing meals to seniors across the country up to $200,000.
  • Advance Auto Parts® Speed Perks Members in October and November 
    • Platinum Status members who earn 500 Speed Perk points will get a one-time 40c/gal off on a fill-up of fuel
  • A chance to win Pennzoil 400 tickets during the month of November for its spring race in Las Vegas
  • Double the savings on select convenience store items

Mobile sports betting added as a feature of Unity by Hard Rock

One week after the Hard Rock Casino in South Florida announced a relaunch of its sports betting, they added a new feature where previous bettors and qualifying members of Unity by Hard Rock loyalty program can get early access to online sports betting. The Hard Rock is operated by the Seminole Tribe. 

Getting up to speed with the Loyalty Academy™ on how to create a loyalty program

You might know that 65 percent of a company’s sales are found to come from returning customers. Maybe you also know that increasing customer retention rates by as little as 5 percent can increase profits from 25 to 95 percent. If you enroll in the Loyalty Academy to get your CLMP™, you could learn this and much, much, more to become proficient in creating customer lifetime value through the design and management of customer loyalty programs. Explore the online learning options here.

Raley’s launches sampling box for loyal customers

Raley’s is launching a personalized sampling box for its loyal customers through a partnership with gifting services company Bunny James, the Something Extra Sampler Box — named after the grocer’s Something Extra loyalty program — will include a curated selection of around 20 products. The boxes will get delivered to Raley’s “top-tier shoppers,” according to the announcement. The new box program comes at a time when grocers and retailers are innovating their sampling offerings to fuel product discovery, win customer loyalty and find new ways to work with suppliers.

New Book recommendation – Seeing the How

We are all creatures of habit. The way we do things is just “how we do things.” That is, until someone demonstrates that “how” can be done in a way that makes life easier. For example, you stand on a street corner in the rain trying to hail a taxi – until Uber enters your life. You muddle through a sea of confounding reviews before buying a toaster – until someone introduces you to Wirecutter.

Businesses that focus on experience disruption – not product disruption – have become the fastest growing segment of the market. That is what the new book by Allen Adamson, Seeing The How is about. Check it out. It is a good read.

Career Opportunities And Jobs In Loyalty Marketing

We’ve gathered some interesting career opportunities across the Loyalty Marketing industry. We share here a partial list of all that is on our desk and there are excellent brands represented. To learn more and express your interest, please click through the individual links below.

We also have a curated concise list of executive level resources and other professionals who are available to support your team. If you are interested in connecting with anyone on the list, please email Bill Hanifin. All inquiries are managed in a confidential manner.

Stay. Loyal. Always.